Food Business News - Jun 14, 2005 - (Page 1)

FoodBusinessNews June 14, 2005 NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY New Jersey schools expel junk food No science; no health claim 13 ConAgra earnings come up short 26 I.F.T. '05: What's new? 40 A deep well of innovations Vitamins, flavors, even appetite suppressants enhance water category MARKET WATCH Midwest beet sugar 27 25 23 21 March SOUTH ORANGE, N.J. - Junk food, soda pop and candy will no longer be offered on school grounds in New Jersey starting with the 2007-08 school year thanks to a new policy announced last week by acting Governor Richard J. Codey. In making the move, the New Jersey school system is set to implement the most comprehensive school nutrition policy in the nation. The governor's Model School Nutrition Policy will apply to all public, private and parochial schools in New Jersey in which 5% or more of the students participate in the federal Child Nutrition Program, which provides reduced-cost meals. "Schools are where children spend most of their time," Mr. Codey said. "Instead of encouraging bad eating habits and bad health with the easy accessibility of candy and soda, schools must be a place where we teach good nutrition and lay the foundation for good eating habits. Today, New Jersey starts on a different path. We will make our schools a Continued on Page 10 April May 2005 3c a lb since March. June Like a river current gaining momentum flowing downstream, sales in the bottled water category have increased steadily in recent years. Sales rose 7.5% in 2004, according to the Beverage Marketing Corp. (B.M.C.). Virtually every successful food product spawns line extensions and variations and it is certainly no surprise that this broadening is taking place with a product as simple as water. Examples include flavored water-based beverages and fortified or enhanced waterbased beverages, many containing vitamins. Also, at least two companies introduced water-based beverages this year that con- tain appetite suppressants. Another area of future growth might be promoting waterbased beverages to specific niche markets, such as Hispanics or women. The bottled water category maintains a positive future, as statistics show room for growth in many product categories. Per capita consumption of bottled water has gained by at least a gallon annually in the United States, according to the New Yorkbased B.M.C. It reached 23.8 gallons in 2004, a 7.6% increase from 22.1 gallons in 2003. Bottled water in 2003 became the second-largest commercial beverage category by volume in the U.S., trailing only carbonated soft drinks. In 2004, total U.S. category volume climbed over 6.8 billion gallons, an increase of 8.6% from the volume level in 2003. Sales approached $9.2 billion in 2004, a 7.5% increase. Sales are growing at Continued on Page 21

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Food Business News - Jun 14, 2005