Food Business News - Aug 23, 2005 - (Page 1)

FoodBusinessNews August 23, 2005 NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY U.S. corn, soybean, rice production down from 2004 18 Interim c.e.o. sees progress at Bob Evans 19 32 MARKET WATCH Beverage association votes to limit soda in schools OLYMPIA, WASH. - The American Beverage Association is recommending limiting the availability of soft drinks containing calorie sweeteners in schools across the country, a move that comes amid increased pressure to curb the growing problem of childhood obesity. Susan Neely, president and chief executive officer of the A.B.A., said parents should have the assurance that their children are not drinking an excessive amount of sweetened drinks at school. The association's recommendation is not binding, but Ms. Neely said the 20-member board represents 85% of the bottlers involved in school vending. The move is supported by the nation's largest soft drink makers. "Childhood obesity is a real problem," Ms. Neely said. "The individual companies have been doing several things to be part of the solution and there was an agreement among all of our leadership that we needed to take another step and take it as an industry." Ms. Neely noted that soft drinks aren't inherently bad, and are fine for physically active children who eat a balanced diet. At the same time, she said she wants parents to feel comfortable knowing their children Continued on Page 11 A new twist to an old standard expected to be record large. The iced/ready-to-drink tea market is hot, and beverage companies, both large and small, are introducing new products at a rapid pace to capitalize on the trend. Consumers are attracted to the products' convenience, health and wellness conno- tations and the variety of products manufacturers offer. Based on Information Resources, Inc. (I.R.I.), Chicago, sales-tracking data and other sources, Packaged Facts, a publishing division of, New York, has estimated the retail market for tea and R.-T.-D. tea will reach $6.85 billion in 2005, up 9.4% from sales of about $6.26 billion in 2004. According to Packaged Facts, sales will continue to increase as the health benefits of tea are disseminated by the media, as Continued on Page 22

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Food Business News - Aug 23, 2005