Food Business News - Apr 04, 2006 - (Page 1)

FoodBusinessNews ® NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY April 4, 2006 Consumers give themselves a 'D' in nutrition Smooth operator 15 Organic marketers voice concerns 20 Tale of the tiger 23 MARKET WATCH CHAPEL HILL, N.C. - Nutritional illiteracy has reached epic proportions and is a leading contributor to poor dietary behavior and obesity in the U.S., according to the "Food for life study" released by marketing consultancy Yankelovich Inc. According to the study, a majority of Americans (83%) believe individuals themselves are most responsible for the obesity epidemic in the U.S. and that they are personally responsible for the health of their diet. However, although willing to accept personal responsibility for their health and well-being, they are stymied by their inability to properly understand food labels and basic nutrition facts. When asked to grade their diets on a scale of A through F, most Americans rate their diets a D. "This 'nutritional naiveté' will continue to offset much of the positive outreach being done to combat obesity and other diseases in the U.S.," said Steve Bodhaine, group president of Yankelovich. "Consumers need better tools to make intelligent decisions. The data show a glaring lack of understanding of the basics of nutrition and help make it easy to see Continued on Page 14 Market for omega-3 fortified products explodes More children's products, another health claim petition could be on the way New York futures prices hit 14-year highs last week. Let the research roll on. Health studies on omega-3 fatty acids apparently have sped up since the U.S. Food and Drug Administration released a qualified health claim for omega-3 fatty acids in September 2004. In turn, processed food and beverage companies increasingly are adding omega-3 to their products, especially foods targeting children. The F.D.A. qualified health claim pertains to eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA), omega-3 fatty acids found in oily fish. The claim reads in part, "Supportive but not conclusive research shows consumption of EPA and Continued on Page 32

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Food Business News - Apr 04, 2006