Food Business News - Sep 05, 2006 - (Page 1)

FoodBusinessNews ® NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY September 5, 2006 Check that health claim at the door Breaking down the baby boomers Promotion of health benefits is no simple business 22 Pilgrim's Pride targets Gold Kist 23 Emerging trends temper co-branding efforts 42 In a competitive food and beverage industry where grabbing consumers' attention is paramount to success in the marketplace, several factors come into play. Unique packaging and innovative flavors stand out as examples of popular marketing tactics. Another effort that has gained traction in recent years is the addition of health claims that point out the benefits of a given product. Health claims show a relationship between a nutrient or other substances in a food and a disease or health-related condition. In past years, claims have ranged from "low fat" to "high fiber." Companies recently have become more proactive in attempting to gain health credibility for their products, using resources such as industry associations and councils to promote their cause. Earlier this year, the Natural Marketing Institute (N.M.I.), Harleysville, Pa., issued its "Health & Wellness Trends Database," a report exploring what types of products consumers are looking for. Based on its findings, the N.M.I. predicted 2006 would see the continued propagation of specific nutrient platform drivers across food, beverages and nutritional supplements. The report, which covered seven years of consumer health Continued on Page 30 MARKET WATCH U.S. cranberry production 100-lb barrels 2006 2005 2004 2003 2002 6,635,000 6,243,000 6,175,000 6,193,000 5,689,000 Source: U.S. Department of Agriculture Another record large cranberry crop is forecast. Prodding progress in obesity battle 'F as in Fat' urges greater seriousness in effort WASHINGTON - While fighting obesity may begin with personal responsibility, it doesn't end there, according to a new report on the subject by the Trust for America's Health. Recommendations in the new report urge increased government resources directed toward the problem and call on the food, beverage and marketing industries to improve nutritional labeling practices, such as nutritional labels based on product size instead of serving size. "F as in Fat: How Obesity Policies are Failing in America," a 76-page document, was written by a team led by Jeffrey Levi, executive director of T.F.A.H. It was published with support from the Robert Wood Johnson Foundation, the nation's largest philanthropy devoted exclusively to improving the health and health care of all Americans. Recommendations in the paper span a wide range and view easy answers to the obesity problem with suspicion. "Quick-fix diets and short-term approaches Continued on Page 16

Table of Contents for the Digital Edition of Food Business News - Sep 05, 2006


Food Business News - Sep 05, 2006