Food Business News - Sep 19, 2006 - (Page 1)

FoodBusinessNews ® NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY Spice sales on the rise September 19, 2006 Rosenfeld shakes up Kraft management team 18 Rodkin minimizing distractions at ConAgra 20 Additional enzyme benefits emerging NORTHFIELD, ILL. - Kraft Foods Inc. introduced last week a new executive team whose mission "is to sharpen the company's focus on innovation, marketing and growth," according to the company. The members of the new team will report to Irene Rosenfeld, who was named chief executive officer this past June. Executives taking on new responsibilities include Jeri Finard, who has been named executive vice-president and chief marketing officer. Her job will be to lead the company's new Consumer Innovation & Marketing Services department, which merges Kraft's Global Category Development and Global Marketing Resources & Initiatives groups. Rick Searer has been promoted to executive vicepresident and president of Kraft North America Commercial. The company presidents who lead Kraft's five North American business sectors and the company's North America Foodservice business will report to him. Mr. Searer most recently was group vice-president and president of Kraft's North America Convenient Meals Sector. David Brearton has been named executive vice-president of global business services strategy, which includes responsibility for Continued on Page 12 Searer Finard 40 MARKET WATCH U.S. asparagus for processing 2006 Organics on the go Manufacturers make move to gain market share in $15 billion category in tons 12,400 2005 2004 19,500 26,900 Source: U.S. Department of Agriculture Production is down 36% from 2005 due to adverse weather. Consumer sales in the U.S. organic industry grew 17% to more than $14.6 billion in 2005, according to the Organic Trade Association's (O.T.A.) 2006 Manufacturer Survey. And, while organic products that are defined as "non-foods" grew at an impressive 32.5% clip in 2005, it was also the 16.2% increase in organic foods during the year that stands out as an eye-opening statistic. Organic foods accounted for $13.8 billion in total organic consumer sales in 2005, the O.T.A. survey found, which equated to approximately 2.5% of total U.S. food sales. This compares with a "penetration rate" of 0.81% in 1997, when organic food sales totaled a shade more than $3.5 billion. Since 1997, organic sales have shown fairly consistent annual growth rates, with a low of 14.6% in 2004 and a high of 21% in 2000, the O.T.A. said. While growth in each of the past two years was less than 20%, conclusions should not be drawn that the segment's days of growth are coming to an end. In fact, a closer look suggests the organic food segment may Continued on Page 30

Table of Contents for the Digital Edition of Food Business News - Sep 19, 2006


Food Business News - Sep 19, 2006