Food Business News - Apr 15, 2008 - (Page 1)

FoodBusinessNews ® NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY Pace of sodium reduction increases 2007 freeze keeps lemon prices elevated 22 How flax fits in 33 Private label's next steps 38 MARKET WATCH Florida orange production million 90-lb boxes 2003-04 2004-05 2005-06 2006-07 2007-08 April 15, 2008 While new products enter market, industry calls for gradual decreases The unveiling last week of the Pinch of Salt snack line of Lay's potato chips, Tostitos tortilla chips, Fritos corn chips and Ruffles potato chips by Frito-Lay North America, Plano, Texas, demonstrates the pace at which consumer demand is rising for lower sodium products. "The No. 1 request from our consumers is for low-sodium versions of the products they love the most," said Jaya Kumar, chief marketing officer for Frito-Lay North America. "While consumers request low-sodium versions of their favorite products, they aren't willing to compromise on taste." The Pinch of Salt products have 75 mg of sodium per 1-oz serving, which is 30% to 50% less than the original products. Others in the processed food industry believe achieving reductions of this Continued on Page 37 242.0 149.8 147.7 129.0 168.5 Source: U.S. Department of Agriculture The Florida orange crop is expected to be the largest since 2003-04. Tough battle in confectionery Successful innovations in gum and chocolate give largest players hope even as competitive picture intensifies Even as certain of the industry's top players struggle to regain their footing in the U.S. confectionery market, optimism reigns. Despite the weakening U.S. economy, strong ingredient costs and competition that in- tensifies by the day, the industry's top management sees growth ahead. Acknowledging that no business is completely insulated from an economic downturn, the confectionery industry is well positioned, said William Wrigley Jr., chairman of the William Wrigley Jr. Co., Chicago. "First, we deliver products that meet both functional needs and emotional desires," he said March 12 at the company's annual meeting. "Second, our products deliver small moments of delight, which are particularly important to people when times get tough. And third, we sell those small moments of delight at prices that are highly accessible to a growing percentage Continued on Page 25

Table of Contents for the Digital Edition of Food Business News - Apr 15, 2008


Food Business News - Apr 15, 2008