Food Business News - Jul 22, 2008 - (Page 1)

FoodBusinessNews ® July 22, 2008 NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY Consumers get a taste of Truvia Measure decried as potential threat to 'functional foods' Section 912 erects new obstacles to marketing foods and ingredients 11 Jalapeno peppers feel the heat in Salmonella scare 23 Spanning the globe for winning flavors 25 MARKET WATCH California almond production 1,120 2005 2006 1,500 915 2004 1,390 1,005 shelled, million lbs with health benefits WASHINGTON - Food companies evaluating ingredients with potential health benefits encountered a new obstacle to commercialization in the form of a provision in the Food and Drug Administration Amendments Act of 2007 (F.D.A.A.A.) enacted in September of last year. Section 912 of the act is a "prohibition against food to which drugs or biological products have been added" and was inserted in the bill without debate or discussion, catching most of the food industry unaware. Section 912, which amends Section 301 of the Federal Food, Drug & Cosmetic Act (F.D.&C. Act) prohibits the marketing of any food to which an approved drug or licensed biological product has been added and of any Continued on Page 22 Section 912 has the potential to force food companies to withdraw products with specific ingredients from the market. Standardizing produce traceability S 2007 2008 Source: U.S. Department of Agriculture Almond crop forecast record large for second year in a row. In the digital age, a marriage of industry and government req requirements may be the answer to a complex issue KA KANSAS CITY - As consumer confidence in food safety erodes because of recent Salmonella outbreaks, the public increasingly is becoming interested in knowing more about the food it consumes. A consumer survey, released July 15 by Deloitte Consulting, L.L.P., found that 80% of those surveyed wanted country of origin labels on fresh fruits and vegetables. In fact, 56% said they would like to be able to use their cell phones to scan a product's bar code and see "date of packing" and "use by" dates for fresh produce. While that technology is a few years down the road, produce traceability has been cited repeatedly by Food and Drug Administration officials as a restricting factor in its search for the source of the Salmonella outbreak. In lieu of a solid, national traceability Continued on Page 33

Table of Contents for the Digital Edition of Food Business News - Jul 22, 2008


Food Business News - Jul 22, 2008