Food Business News - Feb 17, 2009 - (Page 1)

FoodBusinessNews ® NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY Discount D dining d trend takes t hold Food safety reform gaining traction 16 Rain eases California drought concernss 22 Pizza chains expand menus 38 3 MARKET WATCH U.S. orange production in thousand tons 2008-09 Legislation in the House and a hearing in the Senate signal a shift WASHINGTON - The combination of a string of high profile food-borne illness outbreaks combined with a new administration may bring efforts to reform the nation's food safety system to fruition. In the wake of the Peanut Corporation of America recall, legislation aimed at dividing the Food and Drug Administration so as to give greater resources and authority to the agency's food safety units was introduced in the House of Representatives, and leaders of the Senate Committee on Agriculture, Nutrition and Forestry indicated a new approach to food safety was needed. Representative Rosa L. DeLauro of Connecticut, a long-standing advocate of reforming the food safety system, on Feb. 4 introduced with 29 co-sponsors the Food Safety Modernization Act (H.R.875). Ms. DeLauro's bill would split the F.D.A. into Continued on Page 23 AP WIDE WORLD PHOTOS 8,935 2007-08 2006-07 February 17, 2009 10,167 7,625 Drawing attention to fiber in different ways Food companies find synonyms for inulin, resistant starch Source: U.S. Department of Agriculture U.S. U S orange production is forecast 12% below a year ago. M ore consumers are eating inulin and resistant starch even though they may not know it. Both ingredients are appearing in well-known products, such as inulin in Fiber One brand prod- ucts from General Mills, Inc., and resistant starch in Sara Lee brand bread. "Consumers are not looking for a specific name," said Harvey Chimoff, director of marketing, Americas, for Tate & Lyle, P.L.C. People want wording on a label that is consumer-friendly, easy to understand and connotes fiber, he said. "Resistant starch per se is not something that consumers are that knowledgeable about," he said. Food companies are promoting fiber content in their products because of inclusions of inulin and resistant starch. Although the U.S. Food and Drug Administration has never officially recognized inulin Continued on Page 27

Table of Contents for the Digital Edition of Food Business News - Feb 17, 2009


Food Business News - Feb 17, 2009