Food Business News - May 12, 2009 - (Page 1)

FoodBusinessNews ® NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY May 12, 2009 Transportation slow down Sustainability: Perception vs. reality Shipping costs tumble with cheaper fuel, but poor economy cuts freight demand 23 T Insights and ideas at I.F.T. 37 Reformulating for Generation Y 43 MARKET WATCH C Summer fuel prices Diesel 2009 2008 $2.27 Gasoline per gallon (forecast average April 1-Sept. 2) 2009 2008 $2.23 he shipping industry seemingly "can't win for losing." Fuel prices have plunged from record highs last year, but demand for transportation services has suffered from economic woes domestically and globally. While most economic indicators for freight are well below year-ago levels, some signs indicate a slowing in the decline, or even a slight upturn. Conditions, of course, vary by mode of transportation (rail, truck, water) and by commodity or type of freight. One common thread has been sharply lower fuel prices that have resulted in significant shipping cost savings. Fuel surcharges imposed by rail and trucking companies generally are based on the U.S. Department of Energy's weekly retail on-high average diesel fuel price. The U.S. average price in the week ended May 4 was $2.185 a gallon, down $1.964, or Continued on Page 27 $4.37 School's in for whole grain inclusion $3.81 Source: Energy Information Administration Diesel is forecast 48% below last summer; gasoline is 41% lower. Obstacles appear in the forms of costs, student acceptance R ecent whole grain conferences have analyzed ways to get more whole grain products into the nation's schools. The task, although worthy, comes with obstacles. Cost is an issue as is getting the youth of America to actually eat whole grain products. Children don't consume large quantities of whole grain products, said the NPD Group. NPD's findings were presented at the "Make (at least!) half your grains whole" conference held April 20-22 in Alexandria, Va., and sponsored by the Whole Grains Council and Oldways Preservation Trust. Of their total grain intake, American children ages 2-17 are making 9% of it whole grain while recommended whole grain intake is at least 50%, according to The NPD Group, a market research company. Children ages 2-17 are eating 0.56 servings of whole grain per day while the recommended intake ranges from 1.5 servings for toddlers to 5 servings for active males. Children age 17 and under increased their Continued on Page 31

Table of Contents for the Digital Edition of Food Business News - May 12, 2009


Food Business News - May 12, 2009