Food Business News - Nov 10, 2009 - (Page 1)

November 10, 2009 FOODBUSINESS NEWS NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY Restaurant traffic remains soft KANSAS CITY - Restaurant industry performance remained soft throughout the summer and into September, according to a study released by The NPD Group, Chicago, and the National Restaurant Association's Restaurant Performance Index (R.P.I.). The NPD Group's CREST report, which tracks consumer use of food service, said total restaurant industry traffic declined by 3.6% in the summer quarter, which included the months of June, July and August, versus the summer quarter of 2008. Total consumer spending at food service contracted by 1.6% compared to a year ago due to the weakness in customer traffic, marking two Continued on Page 10 Corn crop quality becomes issue KANSAS CITY - When the U.S. Department of Agriculture releases its latest crop production estimates on Nov. 10, the market will know if the 2009 corn crop still is the second largest ever, or even record large as some private analysts forecast. But what won't yet be evident is the quality of the crop, which is of mounting concern the longer the crop stays in the field. To date there have been reports of fungus across the corn belt, with most concern focused on eastern areas where the harvest delay is greatest. Most reports so far have been spotty, and somewhat anecdotal, but the potential clearly exists. "Everybody is aware of it," one feed Continued on Page 22 Story on Page 23 Children's cereals under fire in new Yale study WASHINGTON - Children are exposed to the least healthy breakfast cereals through frequent and aggressive marketing efforts, according to a new study from Yale University's Rudd Center for Food Policy and Obesity. The study, which was funded in part by a grant from the Robert Wood Johnson Foundation, examined the nutrient composition and comprehensive marketing efforts of 115 cereal brands and 277 individual cereal varieties. Nineteen of the brands, making up 47 of the varieties, were identified as "child brands" because they are marketed directly to children on television, the Internet, or through licensed characters. From a marketing exposure perspective, the study found the average preschooler Continued on Page 19

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Food Business News - Nov 10, 2009