Food Business News - Jan 05, 2010 - (Page 1)

January 5, 2010 FOODBUSINESS NEWS NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY Refined sugar prices rise on 2010 supply concerns KANSAS CITY - Refined beet and cane sugar prices were raised to 48c a lb f.o.b. early Christmas week, topping a brief spurt to 45c in August 2008 and surpassing quoted prices of 45c in the aftermath of Hurricane Katrina in late 2005. Prices rose mainly on global supply concerns going into calendar 2010. Domestic raw sugar futures (No. 16) and world sugar futures (No. 11) traded in New York, and white sugar futures traded in London, maintained or set record highs several times in 2009 on physical sugar supply concerns as well as on speculative buying by commodity funds. Last week white sugar futures hit an all-time high of $707.20 a tonne in Continued on Page 24 Study suggests benefit of calorie information on labels NEW HAVEN, CONN. - A new study conducted by researchers from Yale University sheds new light on how calorie labels on restaurant menus may impact food choices and intake. The study, "Evaluating the Impact of Menu Labeling on Food Choices and Intake," appeared on-line Dec. 17 in the American Journal of Public Health. As part of the study, the researchers randomly assigned 303 participants in the New Haven community ages 18 and older to either a menu without calorie labels, a menu with calorie labels, or a menu with calorie labels and a label stating the recommended Continued on Page 16 "This idea of traceability is really going very mainstream when you see a category leader like Frito- Story on Page 22 Consumers demand greater credibility in labeling claims C onsumers today don't just want to see a claim on a package - they want proof. According to Mintel International Group Ltd., Chicago, accountability and transparency are going to be major global consumer trends in 2010. "Consumers are looking for proof whenever claims are being made," said Krista Faron, a senior analyst with Mintel. "That can take all sorts of different forms, but they are looking for results. They are looking for validation and they are looking for backup so that claims and messages are substantiated in some way." The proof and validation is necessary in many areas, whether it relates to sustainability claims or health claims, identifying the regional source of a product, or even to justify why certain ingredients are used in a product. For example, The Kroger Co., Cincinnati, recently partnered with Harvestmark, a food traceability system provider, to provide a way for consumers to trace the origins of the produce in its Kroger's Fresh Selections bagged salads. Each bag has a 16-digit code consumers may use to enter Continued on Page 42

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Food Business News - Jan 05, 2010