Food Business News - Jun 08, 2010 - (Page 1)

June 8, 2010 FOODBUSINESS NEWS NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY F.T.C. plans second study on food marketing WASHINGTON - The Federal Trade Commission is seeking public comments until June 24 concerning the proposed collection of information from food and beverage companies and quick-service restaurants, according to a May 25 notice in the Federal Register. The request for public comments comes in advance of the F.T.C.'s proposed effort to again study the marketing activities and expenditures targeted toward children and adolescents and the nutritional information about the companies' food and beverage products marketed to children and adolescents. In 2008, the F.T.C. published a report entitled "Marketing Food to Children Continued on Page 10 Improving food product recall response WASHINGTON - A report intended to improve the recall process and provide recommendations for better recall execution was jointly released in May by the Grocery Manufacturers Association, the Food Marketing Institute and GS1, a group working with the two trade associations to develop consistent standards. The report, "Recall Execution Effectiveness: Collaborative Approaches to Improving Consumer Safety and Confidence," is an effort to establish best practices for product recalls. The need to identify the challenges associated with recalls and make recommendations on how best to meet them was inspired by Continued on Page 15 Story on Page 21 Mind the gaps G.A.O. audit highlights weaknesses in labeling, food safety efforts A performance audit conducted by the U.S. Government Accountability Office between January and April shows that while the Food and Drug Administration has begun to take action to address weaknesses in food labeling and food safety research, gaps remain. The G.A.O.'s task in conducting the audit was to examine ways in which the F.D.A. may use science to more effectively support its regulatory work and inform the public about food content and safety. As such, the report focused on three things: F.D.A.'s progress in addressing selected recommendations identified by the Science Board; incorporation of scientific and risk analysis into its oversight of the accuracy of food labeling, fresh produce, and the safety of dietary supplements; and a new computer screening tool that may improve its efforts to screen imports using a risk-based approach. According to the G.A.O.'s findings, a lack of certain scientific information has hampered the F.D.A. in its ability to carry out some food safety responsibilities, including oversight of food labels, fresh produce and dietary supplements. "For food labels, we found that F.D.A.'s research on their accuracy, consumers' perceptions of them, and other labeling options was limited," said Lisa Shames, director of natural resources and environment for the G.A.O., in a letter Continued on Page 20

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Food Business News - Jun 08, 2010