Food Business News - Oct 12, 2010 - (Page 1)

October 12, 2010 FOODBUSINESS NEWS NEWS, MARKETS AND ANALYSIS FOR THE FOOD PROCESSING INDUSTRY Nestle expanding medical nutrition business VEVEY, SWITZERLAND - Nestle S.A. is creating Nestle HealthScience S.A. and the Nestle Institute of HealthSciences to enable the company to develop areas of personalized health science nutrition to prevent and treat health conditions. "The combination of health economics, changing demographics and advances in health science show that our existing health care systems, which focus on treating sick people, are not sustainable and need redesigning," said Peter Brabeck-Letmathe, chairman of Nestle. "Nestle has the expertise, the science, the resources and the organization to play a major role in seeking alternative solutions. Personalized health science Continued on Page 11 Story on Page 27 INSIDE Visua and taste Visual sensations sensa T o succeed in a competitive marketplace a brand must be both distinct and memorable. In the beverage business the ultimate aim is to produce a drink that is unique and meets an, as yet, unfulfilled consumer need. Product properties such as packaging, aesthetics, color and flavor all contribute to addressing the demands of the target audience. Colors are of vital importance in the development of a beverage because Continued on Page 35 PepsiCo forms wellness unit Goal is $30 billion of better-for-you sales by 2020 PURCHASE, N.Y. - PepsiCo, Inc. has created the Global Nutrition Group, a new business unit intended to significantly enhance PepsiCo's presence in the better-for-you food and beverage category. The company made the announcement on Oct. 7 when it released its third-quarter financial results. "The creation of this Global Nutrition Group is part of our long-term strategy to grow our nutrition businesses from about $10 billion in revenues today to $30 billion by 2020," said Indra Nooyi, chairman and chief executive officer. "The market potential is significant, our stable of brands - Quaker, Tropicana, Lebedyansky, Sabra, Alvalle - impressive, and our go-to-market systems powerful. We have been actively ramping up our innovation capabilities and developing strong partnerships with the scientific community, including universities and research institutions around the world. I believe we are well equipped to deliver authentically nutritious products advantaged by science in an accessible and affordable way to consumers globally." The new division will be based in Chicago and run by Mehmood Khan, PepsiCo's chief scientific officer, who has been named c.e.o. of the new group. Jaya Kumar, the current president of Quaker Foods North Continued on Page 10

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Food Business News - Oct 12, 2010