Food Business News - May 15, 2018 - 46
of protein and 5 grams of sugar.
"Look down the beverage aisles and
it's easy to see that people are looking
for more out of their beverages than
just refreshment," said Sue Wellington,
chairwoman of the board of directors
at Protein2O and former president of
A key attribute of protein water is
clarity. W.P.I., a highly concentrated
source of protein at 90%, is one of the few
protein ingredients that can deliver. This
is not without challenge, as heat processing of W.P.I. dissolved in a clear system
may produce cloudiness. An inexpensive way to increase clarity is to allow
adequate hydration time of the protein in
solution before heat treatment.
Anne Louise Friis, business development manager, Arla Foods Ingredients,
Denmark, said there is a lot of activity in
the development of clear protein beverages.
"These protein waters are considered more refreshing and easier to
drink by many consumers for whom
milky drinks are not appealing," Ms.
Friis said. "They can also be packaged
easily in cans and plastic bottles with
sports caps, which makes them attractive to active consumers."
Gatorade is offering a line of recovery
protein shakes. Each shelf-stable 11.16-oz
bottle contains 20 grams of casein and
Arla has developed a specialized
whey protein solution that may be incorporated into a clear R-.T-.D. beverage. It
is 100% whey based, contains up to 9%
protein content, and is sugar and fat free.
"Enhancing the palatability of protein
in R-.T-.D. beverages is a challenge," Ms. Friis said. "Protein, in general, as a standalone
ingredient is not known for its great taste.
"The exception is proteins extracted from milk, such as whey, which
have a pleasant taste that makes them
acceptable to most consumers. Many
plant proteins, by contrast, present taste
challenges, which limits their use in beverage products, or necessitates the use of
masking agents, which can compromise
clean label strategies."
Bolthouse Farms, a part of C-Fresh,
a division of the Campbell Soup Co.,
Camden, N.J., now offers the Bolthouse
Farms B line of products, a platform of
lower-sugar, super-premium refrigerated
beverages. Each 15.2-oz bottle contains 16
grams of protein (from whey) with 70%
less sugar (16 grams total) than the leading refrigerated protein drink, according
to the company. Monk fruit juice extract
helps reduce sugar content.
The benefits of combining proteins
Many creamy-style beverages often
will rely on multiple dairy proteins. This
is particularly true of sports nutrition
products, as the combination of fast-digesting whey proteins with slow-acting casein
proteins is essential for recovery. This is because the combination provides a constant
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Food Business News
May 15, 2018