Food Business News - July 10, 2018 - 44
SOSLAND PUBLISHING COMPANY
SUMMER FANCY FOOD SHOW
from the Summer
Fancy Food Show
CONTINUED FROM PAGE 1
exhibitors featured more than 200,000
products. Specialty food now commands
a nearly 16% share of the total food market, led by growth in fresh, refrigerated,
frozen and plant-based categories.
"Plant-based is so enormous that
it's almost not even a trend anymore; it's
more of a movement at this point," Ms.
Purcell said. "Protein itself is still expected to be a big consumer driver. Jerky and
meat snacks look like they're still going
to continue to do well."
The top five specialty food categories with the highest dollar growth
from 2015 to 2017 were all forms of water
(up 76%), rice cakes (64%), refrigerated
ready-to-drink tea and coffee (63%), jerky
and meat snacks (62%) and shelf-stable
Food Business News
A taste of the latest
innovation in the $140.3
billion specialty food and
creams and creamers (62%).
"Beverages as a collective category
are growing even faster than food categories, according to our new research,"
Ms. Purcell said. "At the show, we're seeing sparkling beverages and functional
While the core specialty food consumer tends to be between the ages of
24 to 41, the younger generation, ages 18
to 23, is emerging as a key cohort going
forward. These so-called "iGens" are
expected to have a significant influence
on the state of the specialty food market
in the future, Ms. Purcell said.
"It's early, they're still forming their
opinions, but they are very aware of
specialty foods because they've grown
up with all of these options," she said.
"It doesn't seem special to them; it just
seems like this is how you eat.
"They're very health focused,
wellness focused, they care about what
they're putting into their bodies ...
they're not buying in as many categories
as the millennial core consumer does
yet, and they're not spending as much,
but they're buying."
Interest in cauliflower shows no
signs of losing momentum. The versatile
vegetable appeared in a range of traditionally grain-based foods exhibited at
the Summer Fancy Food Show.
Cauliflower is a key component
in From the Ground Up crackers and
July 10, 2018