Food Business News - July 10, 2018 - 70
the Papa John's team have put forth to
perhaps bear fruit include: improving brand differentiation messaging;
creating accessible value; implementing
technological advancements; improving
unit economics; and prioritizing people.
Meanwhile, the success of Domino's
has not gone unnoticed at Papa John's,
but Mr. Ritchie stressed that the company must "focus on our brand and what we
"Obviously, if you look at the overall
industry, smaller and regional players
have been continuing to be share donors
to the overall national players," he said.
"We see that, that likely is going to continue. But in terms of our strategy, looking at ourselves in the mirror, knowing
what our challenges are, I think we have
clearly outlined that in our five strategic
priorities to address and provide solutions to those problems."
An 'uncomplicated food'
Adam Berebitsky, co-leader of BDO's
restaurant practice, which provides
consulting services, said pizza's standing
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Chicken wings and alcohol may play a bigger role in the future of the food service pizza
segment, said Adam Berebitsky, co-leader of
BDO's restaurant practice.
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Food Business News
as an uncomplicated food leads consumers to expect a relatively straightforward
"Today, seamless, personalized
online delivery services are the best way
for pizza restaurants of all sizes to satisfy
this expectation," Mr. Berebitsky said.
"Depending on available resources, pizza
restaurants can either develop their
own online ordering system or partner
with third-partner delivery service apps.
Domino's strategic investments in online
ordering and delivery tech have catapulted the chain to the top of the sector, but
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independent pizzerias may soon pose a
challenge when they determine how to
leverage ordering and delivery innovations that best integrate with their
Looking further ahead, Mr. Berebitsky said he expects consumers to
continue to expect "quality ingredients,
reliable delivery service, customizable
options, friendly customer service, and
an engaging brand experience."
"Within the next year or so, we
expect the pizza industry will continue adapting to consumers' shifting
behavior while also experimenting with
new menu offerings such as wings and
alcohol, developing online ordering platforms that also act as loyalty programs
to better understand their customers'
behavior, and reevaluating the return on
investment of their physical restaurants'
footprint for future prototypes," he said.
"The swift success of chains like Blaze
Pizza also underlines the advantages of
limited service concepts, and the pizza
industry would likely benefit from paying attention to consumers' heightened
demand for convenience." FBN
July 10, 2018