Food Business News - July 10, 2018 - 80
NEW FOOD PRODUCTS
Unilever 'reimagines' classic
frozen treat brands
ENGLEWOOD CLIFFS, N.J. - Unilever P.L.C. is
introducing a spate of innovation across
five of its ice cream and frozen treat
brands: Magnum Ice Cream, Popsicle,
Breyers, Klondike and Good Humor.
The new products are all twists on the
brands' classic offerings.
"It's been a lot of fun reimagining
some of America's favorite ice cream
brands," said Alfie Vivian, general
manager for Unilever Refreshments.
"We know people love ice cream, and
it makes them happy. From snackable
sizes to cookie and candy mix-ins to
better-for-you choices, this summer we're
introducing treats that will satisfy every
ice cream lover."
The Magnum brand is branching
beyond bars with its new line of ice
cream pints. The tubs feature ice cream
encased in a chocolate cracking shell.
Flavors include milk chocolate vanilla,
dark chocolate raspberry, milk chocolate
hazelnut and white chocolate vanilla.
"Magnum tubs have reimagined
Magnum's classic ice cream bar as a
'scoopable' treat," Unilever said.
In addition to Magnum tubs, the
brand is adding two new varieties to its
Doubles ice cream bar line. Dipped twice
Country Archer launches
collagen meat bars
SAN BERNARDINO, CALIF. - Country Archer
Jerky Co. is launching three new protein-packed bars made with collagen
peptides. Featuring grass-fed beef, antibiotic-free turkey or antibiotic-free pork,
each bar contains 120 to 140 calories, 15
grams of protein and 3 grams of sugar
from dates. Varieties include cayenne
beef, herb citrus turkey and sweet barbecue pork. FBN
Food Business News
in Belgian chocolate, the new bar flavors
are double cherry truffle and mini double
Unilever's Popsicle brand is debuting a line of better-for-you varieties made
with five ingredients: water, fruit, cane
sugar, vitamin C and natural flavors.
New Popsicle Fruit Pops contain fewer
than 45 calories and 11 grams of sugar per
pop and come in four flavors: Strawberry,
mango, orange and raspberry.
Unilever's Breyers brand is launching a new line of dessert duos called
Breyers2in1. The ice creams feature two
kinds of cookies or two candy varieties
swirled together with two ice cream flavors. Varieties include Oreo Chips Ahoy!,
Reese's Reese's Pieces, Snickers M&M's
and Heath Waffle Cone.
"We know every sweet tooth is
different, and choosing is hard, so we
wanted to give our fans the best of both
worlds - two favorite treats in one,"
said Russel Lilly, marketing director of
Breyers. "We're excited to team up with
these favorite candy and cookie brands.
It's a dessert that's fun and everyone can
The Breyers brand also is introducing Breyers delights Minis ice cream
cups, featuring 70 to 80 calories and 5
grams of protein per 4-oz cup. The treats
are available in vanilla cupcake and
creamy chocolate flavors.
"We know consumers are looking
for simple, delicious snacks," said Pete
Harbour, marketing director for Breyers.
"Breyers delights Minis provide convenience with benefits like protein and
reduced calories for ice cream fans. With
Breyers delights, we've made it easier
than ever to open up, scoop down to
the bottom and indulge without all the
Also opting for smaller sizes,
Klondike is introducing a tiny twist on
its classic stick-less bars. New Klondike
Minis are snack-sized treats available in
original and Reese's varieties.
Also collaborating with Reese's,
a Hershey Co. brand, Unilever's Good
Humor brand is adding a new Reese's
Dessert Bar to its lineup. FBN
July 10, 2018