Food Business News - August 7, 2018 - 20
to order (from) the self-order kiosks tend
to dwell a little longer and spend a little
more...," Mr. Easterbrook said.
McDonald's now offers delivery
from more than 13,000 restaurants
"Delivery is becoming a meaningful
contributor to our sales," Mr. Easterbrook
said. "In several of our top markets, delivery now represents as much as 10% of sales
in those restaurants offering delivery.
"Delivery requires virtually no
offers delivery from
more than 13,000
additional investment and is tremendously effective in bringing profitable
and incremental guest count. They're
continuing to see delivery orders of
about double the size of standard restaurant average check."
Efforts underway to improve guest
counts include giving franchisees some
flexibility in the items featured on the
value menus in their region. McDonald's
also is shifting some national marketing
resources to local markets to support
sales during the morning daypart.
"I'm not going to give a whole detail about it, but you can expect us to be
reactive and far more agile in the way
that we respond in the marketplace,"
Mr. Easterbrook said. "And the owner/
operators are absolutely consolidated
and behind that decision because they
want to grow guest counts because they
know that's the ultimate lifeline of our
exec to lead
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Food Business News
EMERYVILLE, CALIF. - Kenneth C. (Casey)
Keller Jr. has been named chief executive
officer of JAB Holding Co. subsidiary
Peet's Coffee, effective Aug. 6. He succeeds Dave Burwick, c.e.o. of Peet's since
Mr. Keller most recently was global
president of Wm.
Wrigley Jr. Co., a subsidiary of Mars, Inc.
He joined Wrigley in
2011 as president of
Wrigley North America, later assuming responsibility for Wrigley Americas. Prior
to joining Mars, Mr.
Keller was president
of Alberto Culver USA and held various
senior roles with Procter & Gamble, HJ
Heinz and Motorola. He also previously
served in the United States Navy.
Founded in 1966, Peet's Coffee is a
U.S. specialty coffee company with about
200 restaurants. The company also sells
its bagged coffee and ready-to-drink
beverages in more than 16,000 grocery
August 7, 2018