Food Business News - August 7, 2018 - 24
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the standard of identity for milk has
received the lion's share of attention in
recent weeks, there are nearly 300 separate standards in the F.D.A.'s regulations.
"We want to hear feedback on how
the F.D.A. should assess whether a standard of identity reflects consumer expectations about that food," he said. "We
also want to hear about changes in food
technology, nutritional science, fortification practices and marketing trends that
we should be aware of when reviewing
and updating these standards.
"We've heard concerns that these
standards of identity can sometimes
cause industry to avoid reformulating
products to reduce things like fat or
sodium content because of the limitations of these standards, so we want to
hear about how modifications in our
standards can facilitate the production of
more healthful foods. We want to gather
input from a wide range of stakeholders,
and we encourage out-of-the-box ideas."
The agency did not set a timetable
for when it may complete its review. FBN
DAIRY FARMERS OF AMERICA
Dairy Farmers of America invests
in Greek yogurt brand
KANSAS CITY - Dairy Farmers of America
(D.F.A.) has invested in MOPRO Nutrition, L.L.C., maker of high-protein,
low-sugar whole milk Greek yogurt infused with whey protein and probiotics.
Financial terms were not disclosed.
Founded in 2016 and named for its
"more protein" quality, MOPRO positions
itself as a better-for-you replacement for
protein bars, protein shakes and traditional Greek yogurt. MOPRO Greek yogurt is
available in a vanilla flavor and is made
with six ingredients: pasteurized whole
milk, whey protein isolate, non-G.M.O. soy
lecithin, organic blue agave syrup, vanilla
extract and live and active cultures.
Each 5.3-oz cup of MOPRO Greek
yogurt contains 24 grams of protein, 13
grams of which come from Provon 292
whey protein isolate, made by Glanbia
Nutritionals via its cross-flow microfiltration (C.F.M.) process. C.F.M. is a
natural, non-chemical process that uses
proprietary membrane techniques to
create a highly pure undenatured whey
protein isolate, MOPRO said.
"We think there's a lot of growth potential with more natural, high-protein
products and look forward to working
with MOPRO to help make them a household brand," said Monica Massey, senior
vice-president and chief of staff at D.F.A.
Through its partnership, MOPRO and
D.F.A. will collaborate to increase product
distribution and build brand awareness,
D.F.A. said. The companies previously
worked together during the 2018 Spring
Accelerator program, a 90-day program
sponsored by D.F.A. that helps accelerate
and grow start-up businesses.
"I am excited to work with D.F.A. on
a permanent basis," said Michael Moran,
founder of MOPRO. "We developed a
nice relationship during the Accelerator
program, and they share my vision for
evolving the yogurt category and bringing
the highest quality and innovative, fresh
nutrition products to the marketplace." FBN
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August 7, 2018