Food Business News - August 7, 2018 - 52
to create differentiated products. Today, the
ubiquity of information makes developing
such insights a challenge.
"Everything is available at the tip of
your fingers," said Maggie Harvey, new
product development manager at Mizkan
America, Inc., Mount Prospect, Ill. "In
some cases, it means everyone has access
to the same information. That means we
have to be faster getting to market."
Juliet Greene, corporate chef with
Mizkan America, said rapid ideation is
the norm today.
"We don't have 18-month development cycles anymore," she said.
Adding to the pressure is consumer and
manufacturer demand for transparency.
"People are asking for faster development times, but they also require documentation," Ms. Harvey said. "In some
cases, we are sending more documentation, sometimes 20 or 30 documents."
Ms. Stewart sees advances in data
technology helping alleviate some of the
pressures from more rapid development
"Is it challenging, for example, to
continue to develop natural antimicrobial products that can play a larger
role in ensuring a safe, sustainable
food supply?" she said. "The answer is a
"And this brings us the opportunity
in this ingredient space, and others, to be
creative and find innovative solutions.
As we continue to build our knowledge
and generate data about food and its
ingredients, and how they interact in
these complex, biological systems, we
can continue as well to find the solutions.
"As tools continue to develop, such
as whole genome sequencing, systems
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Consumer demand for products perceived as fresh and natural is adding to the complexity of the
product development process.
biology approaches, bioinformatics
and other I.T. tools, they will enable us
to bring larger, complex sets of data
together, to mine for potential solutions,
speeding up the empirical processes we
typically employ in the labs."
Mr. Manning said Sensient has adopted a solutions approach to accelerate
"Natural products and natural ingredients tend to be more complex to utilize,"
he said. "A compelling part of the offer is
we can work at a faster pace for launching,
for optimizing natural ingredients. We
have found a lot of success with this. It
may involve using a natural color with an
extract or a natural color with a flavor."
He added that it is not just larger manufacturers that are seeking faster product
development cycles. Smaller, emerging
companies have similar expectations.
"They want speed and sophistication," Mr. Manning said. "They don't
believe the normal rules of the industry
apply to them. Many of them are very
focused on six-month and nine-month
Big ideas on the horizon
Innovation is the lifeblood of
progress, but progress can have several
3D printing may one day lead to greater availability of personalized food and beverage products.
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Food Business News
different definitions. When asked about
the biggest change he is seeing in the
market, Mr. Manning pointed to consumer interest in how a product has been
Consumers want to know "how a
product is grown to how it's received by
the customer," he said. "Does the product
contain ingredients that are harmful?
Are the (raw materials) grown in such a
way the land can be replenished? They
(consumers) are interested in the human
element of sustainability. Who is growing these crops? Is the labor being compensated fairly? Consumers are changing, and, in some ways, we are seeing the
market changing with them."
Ms. Stewart expressed an interest
in 3D printing and what the technology
may mean for the personalization of
health and wellness.
"It's becoming more and more
affordable, allowing for broad use of
the technology, from printing parts
for machinery, medical applications,
to building houses and printing food,"
she said. "There is interesting space in
the customization and development of
ingredients to support this technology,
especially when you think about the
convergence of health, nutrition, food
"Think about our personal devices
like the iWatch (also known as the
Apple Watch) or an insulin pump. These
devices are going to tell us more and
more about our health and wellness
needs. If you can tie digital technology
into translating personalized nutrition
needs, then you could utilize 3D printing to create customized food for your
specific health and wellness needs. It's
coming. And one day soon, you may be
able to 3D print your personalized food
at home, or it could be used in restaurants or meal delivery services, for
August 7, 2018