Food Business News - August 7, 2018 - 60
DAIRY BUSINESS NEWS
to dairy foods
runchy or chewy. Sweet or salty.
Familiar or unique. These are some
of the attributes of inclusions,
those little extras that are blended into
ice cream, served aside yogurt or added
to soft cheeses and other cultured dairy
products. Often, they are used to make
limited-time offerings (L.T.O.s), thereby
creating an incentive to purchase. The
intent is to wow the consumer with flavor,
texture and visual appeal. And dairy foods
marketers are embracing their power.
"Today's consumers want personalized experiences with their food," said
Jamie Wilson, director-business development, marketing, culinary, and research
and development, Parker Products, Fort
Worth, Texas. "In many applications,
inclusions can assist."
No one probably knows this better
than Ben & Jerry's, the company that
loaded vanilla ice cream with cookie
dough chunks back in 1984, starting a
trend of packing inclusions into a pint.
This summer, the subsidiary of Unilever,
Food Business News
Englewood Cliffs, N.J., introduced three
new flavors of cookie dough to scoop
shops and for home delivery, showing
consumers that cookie dough is not a
stagnant flavor. New Off the Dough Block
is chocolate chip and chocolate ice cream
with chocolate chip cookie dough and
chocolate chip cookies. P.B. Doughble
Chocolate is dark and milk chocolate ice
creams with peanut butter cookie dough
and swirls of peanut butter cookie butter.
Cinn-Dough-rella is cinnamon and
caramel ice cream with cinnamon bun
dough, shortbread cookies and oatmeal
cinnamon cookie swirls.
The brand also now has a truffle line,
which contains some of the biggest chunks
of chocolate ever put into ice cream,
according to the company. Chocolate shake
is chocolate malt milkshake ice cream
with chocolate cookie-covered fudge
truffles and marshmallow swirls. Caramel
chocolate cheesecake is caramel chocolate
ice cream with graham cracker-covered
cheesecake truffles and chocolate cookie
swirls. Chillin' the Roast is cold-brew coffee
ice cream with chocolate cookie-covered
coffee liqueur truffles and fudge swirls.
Breyers, another Unilever brand, introduced 2in1 ice cream this summer. The
line extension comes in four combinations,
each containing two types of branded
candy or cookie inclusion-laden ice cream.
Varieties include Oreo Chips Ahoy!, Reese's
(peanut butter cup with) Reese's Pieces,
Snickers M&M's and Heath Waffle Cone.
Le Mars, Iowa-based Wells Enterprises takes inclusions and adds ice
cream to make its new Blue Bunny Load'd
Sundaes. The 8.5-oz single-serve clear
plastic cups come in varieties such as
Bunny Tracks, which is vanilla-flavored
ice cream, caramel and fudge swirls,
chocolaty covered peanuts and chocolaty
peanut butter bunnies. Strawberry shortcake is strawberry ice cream, strawberry
swirls, strawberries, shortcake pieces
and candy-coated strawberry bunnies.
"On the sweet side, we are seeing a
resurgence of old-time favorite dessert
profi les, such as baked Alaska, key lime
pie and s'mores," said Smokey Waters,
director of culinary innovation at Pecan
Deluxe. "It's easy to use inclusions to
give a familiar base, such as ice cream or
yogurt, a nostalgic twist."
Earlier this year, Graeter's, Cincinnati, introduced s'mores ice cream, a
frozen rendition of the campfire classic
with graham cracker-flavored ice cream,
marshmallows and the company's milk
chocolate chips. Cleveland-based Pierre's
Ice Cream now offers french toast, which
is maple-flavored ice cream with walnuts
and cinnamon sugar shortbread pieces.
Focus Brands, Atlanta, is expanding
August 7, 2018
TARGET MUSEUM OF ICE CREAM