Food Business News - August 7, 2018 - 62
The Breyers 2in1 line
extension comes in
two types of branded candy or cookie
connection that pushes them to go get it,
try it and hopefully get to enjoy it again
before supply runs out."
That is what visitors to the Ohio
State Fair experienced this year. Velvet
Ice Cream, Utica, Ohio, developed a sweet
and slightly savory ice cream only sold
at the fair. The concept featured sweet
caramel ice cream swirled with cayenne-infused caramel sauce. It is a fusion
of flavors that first cools the mouth, then
warms it with the heat of cayenne pepper.
"Inclusions contribute to the
popularity of L.T.O.s," Ms. Wilson said.
"Creations designed around specific
consumer experiences - a holiday, a
special event, a season - can be shortlived, yet powerful, opportunities.
its Carvel ice cream retail line with ice
cream Crunchie Cakes, which come in
four varieties: chocolate, strawberry
and limited-edition mint and orange.
The cakes have inclusions layered on the
inside, as well as on the top and sides of
the cake to ensure extra crunch.
"Not only are we realizing a much
more sophisticated palate for flavors and
flavor combinations, but also layers of
flavors and a strong desire for textures to
further engage the senses," said Tara Gonzales, marketing manager at Pecan Deluxe. "Constant innovation is something
that sets a brand apart from the others. It's
what today's consumers are looking for,
and those that can carve out their niche in
a crowded and highly competitive market
will have a distinct advantage. Creative
inclusions can assist."
Dairy foods marketers have become
active in the L.T.O. sector, and inclusions
allow them to be adventurous with little
risk while providing consumers with
some flavor adventure.
"With L.T.O.s, there's a sense of
high demand and low supply," said Kami
Smith, director of culinary showcasing,
Pecan Deluxe, Dallas. "When consumers
see this, there's an innate emotional
"We can create inclusions with seasonal associations, like lemon for the summer, cinnamon for fall and peppermint in
winter. Specific seasonal events also lend
themselves to great L.T.O. opportunities.
For example, a caramel milkshake with a
dulce de leche crunch would be a fitting
product around Cinco de Mayo."
Yogurt and cheese products include
inclusions, too. With yogurt, to keep
inclusions crunchy and fresh, they are
often an accompaniment, either in a dual
compartment or dome top. The separation adds a play factor, interaction many
consumers appreciate in their search for
Dannon Oikos Protein Crunch
is blended Greek nonfat yogurt with
Discover what's possible with Açaí.
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applications and more on all tropical fruit trends.
Food Business News
August 7, 2018