Food Business News - September 3, 2019 - 34

MARKET INSIGHT

SWE E TE N
CONSUMP ER
TI O N

downtren
d
on

Sugar consu
mpti
year, HFCS d on falls for second
own sharply

©5PH - STOCK.ADOBE.COM

CONTINUED FROM PAGE 1
Probably the greater impact is comhitting at 40.9 lbs per person in 2016, a gain
ing from food and beverage manufacturof 14% since dipping to a multi-year low of
data speak best to calories actually coners' reformulation of products to reduce
35.8 lbs per person in 2003.
sumed, accounting for losses at various
added sugars. There is limited, if any, data
While it may be too early to tell if
stages along the marketing chain, even at the
(versus anecdotal reports) to reflect how
the slippage of per capita sugar conconsumer level, from initial deliveries. Total
much sugar is being removed, but there
sumption of more than half a pound over
U.S. caloric sweetener consumption was
is no question reformulation is gaining
the past two years is the beginning of a
estimated at 73 lbs per person in 2018, down
momentum, whether spurred on by
longer-term trend, it certainly has raised
2.7% from 2017 and the third consecutive
avoidance of taxes, added sugar labeling,
some eyebrows.
year of decline. That's down 18% from the
The decline was even greater on a per or some other reason.
peak of 89.3 lbs in 1999. The 2018 number inIt is not necessarily bad to eat less
capita delivery basis, which the U.S.D.A.
cludes 40.3 lbs of refined sugar, down 0.7%
sugar, especially if one is consuming more
from 2017; HFCS at 22.1 lbs, down 7% and the noted in its July Sugar and Sweeteners
than the generally accepted
lowest since 1984; and "other"
10% maximum calories
syrups at 10.7 lbs, unchanged.
from added sugar based on a
Interestingly, despite con2,000-calorie diet outlined in
siderable hoopla and a spate of
the 2015 U.S. Dietary Guidenatural if not exotic sweetener
in lbs
lines. That's 200 calories a
introductions, the "other syr65
day, or about one candy bar.
ups" category has been nearly
Refined sugar
HFCS
Other
52
Courtney Gaine, Ph.D.,
flat the past five years and,
president
and chief executive
though up 10% from 2013, is
39
officer of The Sugar Associ21% below its peak of 13.6 lbs
26
ation, informed attendees at
per person in 1997.
the recent symposium that
While obviously in a dif13
consumption of added sugars
ferent category, the U.S.D.A.
0 1970
1980
1990
2000
2010
were within 70 calories of the
data do not track stevia use
Source: U.S. Department of Agriculture
Dietary Guidelines' recomor consumption since it's not
mendation. That's about half
a caloric sweetener. Use of
of a candy bar daily.
stevia continues to grow, though from a
Outlook was down 2.6% from 2017 at
The sweetener industry, especially
small base, and may well be contributing
124.4 lbs per person (versus per capita
sugar, is in a tight spot. Consumption of
to the downturn in sugar consumption.
consumption down 0.7%).
its product appears to be slipping, but it
There has been little question about
Many ask the question of whether
can't logically encourage people to eat
the downward spiral in per capita HFCS
the global "anti-sugar" campaign is the
more sugar. Instead, moderation, more
consumption - down 41% from its peak
cause of the decline in sugar consumpactive lifestyles and science-based eduof 37.5 lbs in 1999 with last year's 7% drop
tion. While it may not be the only cause,
cation are part of the industry's mantra.
one of the largest. Corn refiners have
many agree it is beginning to have some
Only time will tell whether it's enough to
offset much of their lost U.S. business with effect. The Nielsen Co. estimates that
counter the anti-sugar rhetoric and sugar
increased exports to Mexico, although
about 40 countries now have some form
consumption can be maintained at a
HFCS consumption there is forecast to
of beverage tax, some as high as 50%. In
healthful level. FBN
decline 4.6% this year.
the United States, the beverage tax push
More surprising to some was last year's appears to have slowed with a few states
decline in U.S. sugar consumption, which
passing legislation prohibiting individual
Ron Sterk
had been gaining market share from HFCS, cities from imposing new beverage taxes.
rsterk@sosland.com

Annual per capita
sweetener consumption

34

Food Business News

September 3, 2019



Food Business News - September 3, 2019

Table of Contents for the Digital Edition of Food Business News - September 3, 2019

Food Business News - September 3, 2019
MARKET INSIGHT - Sweetener consumption on downtrend
Contents
FROM THE EDITOR - Corporate social responsibility now embraced as strategic priority
Hershey expands snacking portfolio with acquisition and investments
Minute rice maker Ebro Foods purchases Tilda brand from Hain Celestial
Mick Beekhuizen named c.f.o. at Campbell Soup, replacing DiSilvestro
Smucker caught off guard by sales weakness in quarter
Target unveils new flagship food and beverage brand
Longtime Mars executive joins Danone as growth and innovation leader
Impossible Foods picks Apple exec to lead product management
Hormel overcomes broad-based challenges in third quarter
Del Monte Foods closing four United States facilities
KFC testing plant-based fried chicken in United States
Study finds more consumers are using food as medicine
Paulo Basilio returns as c.f.o. at Kraft Heinz, taking over for David Knopf
Chobani announces several leadership changes; McGuinness named president
WASHINGTON - AG GROUPS APPLAUD PROSPECTIVE U.S.-Japan agreement
INGREDIENT TRENDS - Next-gen flavors in focus
Flavor development at Jelly Belly taps into trends
INGREDIENT INNOVATIONS - Picking a PROTEIN PREMIUM PERFORMANCE
ENDURANCE athletes seek steady supply
BEVERAGE BUSINESS NEWS - Making BROWN beautiful in beverages
NEW FOOD INSIDER
Ingredient Market Trends - Spring wheat harvest expands, corn harvest underway
INGREDIENT MARKETS
SUPPLIER INNOVATIONS
CLASSIFIEDS
MARKETPLACE
Ad index
Food business in the news
Food Business News - September 3, 2019 - MARKET INSIGHT - Sweetener consumption on downtrend
Food Business News - September 3, 2019 - 2
Food Business News - September 3, 2019 - 3
Food Business News - September 3, 2019 - MARKET INSIGHT - Sweetener consumption on downtrend
Food Business News - September 3, 2019 - 2
Food Business News - September 3, 2019 - 3
Food Business News - September 3, 2019 - Contents
Food Business News - September 3, 2019 - 5
Food Business News - September 3, 2019 - 6
Food Business News - September 3, 2019 - FROM THE EDITOR - Corporate social responsibility now embraced as strategic priority
Food Business News - September 3, 2019 - Minute rice maker Ebro Foods purchases Tilda brand from Hain Celestial
Food Business News - September 3, 2019 - Mick Beekhuizen named c.f.o. at Campbell Soup, replacing DiSilvestro
Food Business News - September 3, 2019 - Smucker caught off guard by sales weakness in quarter
Food Business News - September 3, 2019 - 11
Food Business News - September 3, 2019 - Target unveils new flagship food and beverage brand
Food Business News - September 3, 2019 - 13
Food Business News - September 3, 2019 - Impossible Foods picks Apple exec to lead product management
Food Business News - September 3, 2019 - 15
Food Business News - September 3, 2019 - Hormel overcomes broad-based challenges in third quarter
Food Business News - September 3, 2019 - 17
Food Business News - September 3, 2019 - 18
Food Business News - September 3, 2019 - Del Monte Foods closing four United States facilities
Food Business News - September 3, 2019 - KFC testing plant-based fried chicken in United States
Food Business News - September 3, 2019 - 21
Food Business News - September 3, 2019 - Study finds more consumers are using food as medicine
Food Business News - September 3, 2019 - 23
Food Business News - September 3, 2019 - 24
Food Business News - September 3, 2019 - 25
Food Business News - September 3, 2019 - 26
Food Business News - September 3, 2019 - Paulo Basilio returns as c.f.o. at Kraft Heinz, taking over for David Knopf
Food Business News - September 3, 2019 - 28
Food Business News - September 3, 2019 - 29
Food Business News - September 3, 2019 - Chobani announces several leadership changes; McGuinness named president
Food Business News - September 3, 2019 - 31
Food Business News - September 3, 2019 - WASHINGTON - AG GROUPS APPLAUD PROSPECTIVE U.S.-Japan agreement
Food Business News - September 3, 2019 - 33
Food Business News - September 3, 2019 - 34
Food Business News - September 3, 2019 - 35
Food Business News - September 3, 2019 - INGREDIENT TRENDS - Next-gen flavors in focus
Food Business News - September 3, 2019 - Flavor development at Jelly Belly taps into trends
Food Business News - September 3, 2019 - 38
Food Business News - September 3, 2019 - 39
Food Business News - September 3, 2019 - 40
Food Business News - September 3, 2019 - 41
Food Business News - September 3, 2019 - 42
Food Business News - September 3, 2019 - 43
Food Business News - September 3, 2019 - INGREDIENT INNOVATIONS - Picking a PROTEIN PREMIUM PERFORMANCE
Food Business News - September 3, 2019 - 45
Food Business News - September 3, 2019 - ENDURANCE athletes seek steady supply
Food Business News - September 3, 2019 - 47
Food Business News - September 3, 2019 - 48
Food Business News - September 3, 2019 - 49
Food Business News - September 3, 2019 - BEVERAGE BUSINESS NEWS - Making BROWN beautiful in beverages
Food Business News - September 3, 2019 - 51
Food Business News - September 3, 2019 - 52
Food Business News - September 3, 2019 - 53
Food Business News - September 3, 2019 - 54
Food Business News - September 3, 2019 - 55
Food Business News - September 3, 2019 - NEW FOOD INSIDER
Food Business News - September 3, 2019 - 57
Food Business News - September 3, 2019 - 58
Food Business News - September 3, 2019 - 59
Food Business News - September 3, 2019 - 60
Food Business News - September 3, 2019 - Ingredient Market Trends - Spring wheat harvest expands, corn harvest underway
Food Business News - September 3, 2019 - INGREDIENT MARKETS
Food Business News - September 3, 2019 - 63
Food Business News - September 3, 2019 - 64
Food Business News - September 3, 2019 - 65
Food Business News - September 3, 2019 - 66
Food Business News - September 3, 2019 - 67
Food Business News - September 3, 2019 - 68
Food Business News - September 3, 2019 - 69
Food Business News - September 3, 2019 - 70
Food Business News - September 3, 2019 - 71
Food Business News - September 3, 2019 - SUPPLIER INNOVATIONS
Food Business News - September 3, 2019 - 73
Food Business News - September 3, 2019 - CLASSIFIEDS
Food Business News - September 3, 2019 - MARKETPLACE
Food Business News - September 3, 2019 - 76
Food Business News - September 3, 2019 - Ad index
Food Business News - September 3, 2019 - Food business in the news
Food Business News - September 3, 2019 - 79
Food Business News - September 3, 2019 - 80
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