Food Business News - October 1, 2019 - 7

EDITORIAL STAFF
Editor-in-Chief
L. Joshua Sosland
Editor
Keith Nunes
Executive Editor
Eric J. Schroeder

FROM THE EDITOR

Millennials, Gen Z see value in
corporate social responsibility

Managing Editor
Monica Watrous
Senior Editors, Markets
Jay S. Sjerven
Ron Sterk
Associate Editor
Jeff Gelski
Associate Editor, Markets
Matt Noltemeyer
Digital Media Associate Editor
Rebekah Schouten
Digital Associate Editor
Sam Danley
Contributing Editor
Donna Berry
Markets, Graphic Designer,
Purchasing Seminar Coordinator
Christina Sullivan

PUBLISHING STAFF
Publisher
Mike Gude
Associate Publishers
David DePaul
Bruce Webster
Matt O'Shea
Sales Associate
Tom Huppe
Director of Audience Development
Michael Barbee
Audience Development Analyst
Dustin Pickman
Audience Database Specialist
Lindsey Sheridan
Audience Development Coordinator
Carlea Schuler
Director of Digital Media
Jon Hall
Digital Advertising Manager
Carrie Fluegge
Advertising Manager
Nora Wages
Advertising Coordinator
Annie Fournier
Design Services Manager
Sadowna Conarroe
Design Services Assistant Manager
Ryan Alcantara
Production Specialist
Marj Potts
Senior Design Consultant
Becky White
Promotions Manager
Jim White
Promotions Media Designer
Abby Chronister
Sales Coordinator
Whitney Hartman

CORPORATE
Chairman and CEO
Charles S. Sosland
President
L. Joshua Sosland
Chief Financial and
Administrative Officer
Staci Greco
Chief Operating Officer
and Executive Editor
Meyer Sosland

October 1, 2019

A LACK OF TRUST IN CORPORATIONS
among many consumers has been an issue of
concern for industry leaders for many years.
The latest annual survey of millennial and
Gen Z consumers by the consultancy Deloitte
affirms this point powerfully. The lack of trust
among these increasingly important consumer
groups in business represents a near crisis and
requires consumer-facing companies to visibly
embrace issues and causes important to these
consumers to engage them and attract or retain
them as customers.
The Deloitte survey is substantial and
global in scope. It includes the views of 13,416
millennials from 42 countries and 3,009 Gen
Z consumers from 10 countries. Millennials
included in the study were born between January 1983 and December 1994 and came from a
diverse range of backgrounds, including 31 per
cent who did not have full-time employment
and 34 per cent who did not have a college or
university degree. The Gen Z respondents were
born between January 1995 and December 2002
and included full-time students as well as those
employed part time and full time.
A key finding in the survey is millennial
and Gen Z consumers will patronize and
support companies that align with their values.
Many respondents said they will not hesitate
to lessen or terminate relationships when they
disagree with companies' business practices,
values or political leanings.
The bar for achieving the trust of these
demographic groups is high. Despite the efforts
by many business leaders to improve their company's image, the opinions of millennials about
business continue to fall.
"After four straight years in the 70s and
a drop to 61 per cent in 2018, the number of
respondents who said business has a positive
impact on wider society fell to just 55 per cent,"
the study said. "This showing is driven, in part,
by growing views that businesses focus on their
own agendas rather than considering wider
society - 76 per cent agree with that sentiment - and that they have no ambition beyond
wanting to make money (64 per cent agree)."
Manifestation of these opinions is seen

in how these consumers are willing to do
business. Forty-two per cent of millennials
said they have "begun or deepened" a business
relationship because they perceive a company's
products or services to have a positive impact
on society or the environment. Thirty-seven
per cent said they have stopped or lessened a

Millennial and Gen Z
consumers have learned
where they spend their
disposable income gives
them influence.
business relationship because of the company's
ethical behavior.
Millennial and Gen Z consumers make
up more than half of the world's population
and, as the Deloitte survey says, "They aren't
the future - they're the present." Many of
these consumers were scarred by the Great
Recession, dismayed by government gridlock
around the world and are increasingly alarmed
by societal and environmental issues such as
income inequality and the impact of climate
change on their lives. They also have learned
that where they spend their disposable income
gives them influence.
Mission statements, codes of ethics and corporate social responsibility commitments form
the foundation of what millennial and Gen Z
consumers are looking for in the companies they
do business with. Companies that consistently build
upon that foundation
may reap greater rewards
as millennials and Gen Z
transition into their peak
earning life stages. FBN
Keith Nunes
knunes@sosland.com

We're eager to receive your feedback:
E-mail editor@sosland.com or write to us at:
Food Business News, 4801 Main Street, Suite 650, Kansas City, Mo, 64112
Food Business News

7



Food Business News - October 1, 2019

Table of Contents for the Digital Edition of Food Business News - October 1, 2019

Food Business News - October 1, 2019
Market Insight - U.S. Production of red meat and poultry again record high
Contents
From the Editor - Millennials, Gen Z see value in corporate social responsibility
Conagra Brands sees progress in Pinnacle Foods transformation
Nestle and Kellogg among companies launching biodiversity initiative
PepsiCo accelerates plastic waste reduction efforts
Beyond Meat names former Tesla executive as new chief operating officer
McDonald’s testing plant-based burger with Beyond Meat in Canada
New name, new focus for Grocery Manufacturers Association
Tyson Foods expands Georgia poultry plant
Arby’s parent to acquire Jimmy John’s sandwich chain
Keurig Dr Pepper to invest nearly $220 million in new facility
Post’s active nutrition business to be named BellRing Brands following i.p.o.
Fresh ideas from Expo East
A ‘bold’ new venture for Stacy’s Pita Chips founder
Kellogg unveils Leaf Jerky at Expo East
F.D.A. calls meeting to discuss ‘new era of smarter food safety’
Market Insight - U.S. production of red meat and poultry again record high
Ingredient Innovations - Going with the grains for fiber claims
Ingredient Trends - Adding value with extracts
Beverage Business News - Formulating better-for-you attributes into beverages
New Food Insider
In the Spotlight - U.S.-Japan agreement levels playing field for U.S. producers
Ingredient Markets
Supplier Innovations and News
Classifieds
Ad Index
Food Business in the News
Food Business News - October 1, 2019 - Market Insight - U.S. Production of red meat and poultry again record high
Food Business News - October 1, 2019 - Market Insight - U.S. Production of red meat and poultry again record high
Food Business News - October 1, 2019 - 2
Food Business News - October 1, 2019 - 3
Food Business News - October 1, 2019 - Contents
Food Business News - October 1, 2019 - 5
Food Business News - October 1, 2019 - 6
Food Business News - October 1, 2019 - From the Editor - Millennials, Gen Z see value in corporate social responsibility
Food Business News - October 1, 2019 - Conagra Brands sees progress in Pinnacle Foods transformation
Food Business News - October 1, 2019 - Nestle and Kellogg among companies launching biodiversity initiative
Food Business News - October 1, 2019 - Beyond Meat names former Tesla executive as new chief operating officer
Food Business News - October 1, 2019 - 11
Food Business News - October 1, 2019 - Tyson Foods expands Georgia poultry plant
Food Business News - October 1, 2019 - 13
Food Business News - October 1, 2019 - Arby’s parent to acquire Jimmy John’s sandwich chain
Food Business News - October 1, 2019 - 15
Food Business News - October 1, 2019 - Keurig Dr Pepper to invest nearly $220 million in new facility
Food Business News - October 1, 2019 - Post’s active nutrition business to be named BellRing Brands following i.p.o.
Food Business News - October 1, 2019 - Fresh ideas from Expo East
Food Business News - October 1, 2019 - 19
Food Business News - October 1, 2019 - 20
Food Business News - October 1, 2019 - 21
Food Business News - October 1, 2019 - A ‘bold’ new venture for Stacy’s Pita Chips founder
Food Business News - October 1, 2019 - 23
Food Business News - October 1, 2019 - Kellogg unveils Leaf Jerky at Expo East
Food Business News - October 1, 2019 - 25
Food Business News - October 1, 2019 - F.D.A. calls meeting to discuss ‘new era of smarter food safety’
Food Business News - October 1, 2019 - 27
Food Business News - October 1, 2019 - Market Insight - U.S. production of red meat and poultry again record high
Food Business News - October 1, 2019 - 29
Food Business News - October 1, 2019 - Ingredient Innovations - Going with the grains for fiber claims
Food Business News - October 1, 2019 - 31
Food Business News - October 1, 2019 - 32
Food Business News - October 1, 2019 - 33
Food Business News - October 1, 2019 - Ingredient Trends - Adding value with extracts
Food Business News - October 1, 2019 - 35
Food Business News - October 1, 2019 - Beverage Business News - Formulating better-for-you attributes into beverages
Food Business News - October 1, 2019 - 37
Food Business News - October 1, 2019 - 38
Food Business News - October 1, 2019 - 39
Food Business News - October 1, 2019 - 40
Food Business News - October 1, 2019 - 41
Food Business News - October 1, 2019 - New Food Insider
Food Business News - October 1, 2019 - 43
Food Business News - October 1, 2019 - 44
Food Business News - October 1, 2019 - In the Spotlight - U.S.-Japan agreement levels playing field for U.S. producers
Food Business News - October 1, 2019 - Ingredient Markets
Food Business News - October 1, 2019 - 47
Food Business News - October 1, 2019 - 48
Food Business News - October 1, 2019 - 49
Food Business News - October 1, 2019 - 50
Food Business News - October 1, 2019 - 51
Food Business News - October 1, 2019 - 52
Food Business News - October 1, 2019 - 53
Food Business News - October 1, 2019 - 54
Food Business News - October 1, 2019 - 55
Food Business News - October 1, 2019 - Supplier Innovations and News
Food Business News - October 1, 2019 - 57
Food Business News - October 1, 2019 - Classifieds
Food Business News - October 1, 2019 - 59
Food Business News - October 1, 2019 - 60
Food Business News - October 1, 2019 - Ad Index
Food Business News - October 1, 2019 - Food Business in the News
Food Business News - October 1, 2019 - 63
Food Business News - October 1, 2019 - 64
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