Food Business News - November 26, 2019 - 7

EDITORIAL STAFF
Editor-in-Chief
L. Joshua Sosland
Editor
Keith Nunes
Executive Editor
Eric J. Schroeder

FROM THE EDITOR

Consumers becoming less fearful
of new food technologies

Managing Editor
Monica Watrous
Senior Editors, Markets
Jay S. Sjerven
Ron Sterk
Associate Editor
Jeff Gelski
Associate Editor, Markets
Matt Noltemeyer
Digital Media Associate Editor
Rebekah Schouten
Digital Associate Editor
Sam Danley
Contributing Editor
Donna Berry
Markets, Graphic Designer,
Purchasing Seminar Coordinator
Christina Sullivan

PUBLISHING STAFF
Publisher
Mike Gude
Associate Publishers
David DePaul
Bruce Webster
Matt O'Shea
Sales Associate
Tom Huppe
Director of Audience Development
Michael Barbee
Audience Development Analyst
Dustin Pickman
Audience Database Specialist
Lindsey Sheridan
Audience Development Coordinator
Carlea Schuler
Director of Digital Media
Jon Hall
Digital Advertising Manager
Carrie Fluegge
Advertising Manager
Nora Wages
Advertising Coordinator
Annie Fournier
Design Services Manager
Sadowna Conarroe
Design Services Assistant Manager
Ryan Alcantara
Production Specialist
Marj Potts
Senior Design Consultant
Becky White
Promotions Manager
Jim White
Promotions Media Designer
Abby Chronister
Sales Coordinator
Whitney Hartman

CORPORATE
Chairman and CEO
Charles S. Sosland
President
L. Joshua Sosland
Chief Financial and
Administrative Officer
Staci Greco
Chief Operating Officer
and Executive Editor
Meyer Sosland

November 26, 2019

AS THE 21ST CENTURY TRANSITIONS FROM
the teens to the twenties, there are signs younger
consumers may be more receptive to food technology than was the case a few years ago. Gene
editing, molecular modification and cell-cultured
meat are among promising technologies that,
because of challenges such as climate change
and rising food insecurity, may not be reflexively
rejected. The change would be welcome given
how consumers have reacted to new ingredients
and processing practices in the past.
A theme running through consumer
trends for many years has been fear - consumer fear of ingredients like artificial colors,
flavors and preservatives; a fear of production
and processing practices that use chemical
pesticides or other chemical treatments; and a
fear of new technologies, most notably genetic
modification. These fears form the foundation
of the clean label, organic, free-from and nonG.M.O. trends.
Despite an overwhelming track record
of safety, farmers and food manufacturers
have faced near-constant consumer alarm
and, quite often, misinformation about new
production and processing technologies and
practices. Over time, the industry has seen
some consumers shift from new and progressive ideas to embracing traditional production methods perceived as less processed or
more natural.
Such fears manifested in several ways.
In 2015, a survey of 1,000 U.S. consumers by
the consultancy Daymon Worldwide found
one-third of respondents were more concerned
about food product safety and quality than they
were in 2014, and 50 per cent said they were
more concerned than they were in 2010. Specifically, they feared monosodium glutamate,
high mercury levels, bioengineered ingredients,
fertilizers and additives.
That same year, the International Food
Information Council Foundation's annual Food
and Health Survey found consumers feared
chemicals in their food more than foodborne
illness. In 2019, foodborne illness regained the
top spot of "the most important food safety
issues" facing consumers today, but positions

two, three, four and five in order were cancer-causing chemicals, chemicals in food,
pesticides and pesticide residues, and food
additives. Hardly a resounding show of support
for advancements in technology.
A possible shift in consumer attitudes may
be detected in data released by the communications firm Ketchum, New York. Ketchum found
Gen Z is more open to tech-assisted food than

A theme running
through consumer
trends for many years
has been fear.
older generations, though consumers of all ages
are warming to the idea of cell-cultured foods,
gene editing, synthetic biology, molecular modifications and other emerging technologies.
Seventy-seven per cent of Gen Z consumers said they are likely to try food made
using technology, compared to 67 per cent of
millennials, 58 per cent of Gen X and 58 per
cent of baby boomers. More than 70 per cent
of Gen Z is comfortable overall with the idea
of technology being used to grow and make
food, compared to 56 per cent of millennials,
51 per cent of Gen X and 58 per cent of baby
boomers.
A lesson from the past that must be
applied moving forward is the importance of
messaging. Despite overwhelming evidence of
the safety of pesticides, bovine somatotropin
and G.M.O.s, each technology suffered setbacks
because consumers did
not appreciate the benefits. Younger consumers
are interested in learning
more. It's incumbent
upon the industry to fill
that void. FBN
Keith Nunes
knunes@sosland.com

We're eager to receive your feedback:
E-mail editor@sosland.com or write to us at:
Food Business News, 4801 Main Street, Suite 650, Kansas City, Mo, 64112
Food Business News

7



Food Business News - November 26, 2019

Table of Contents for the Digital Edition of Food Business News - November 26, 2019

Food Business News - November 26, 2019
WAHSINGTON - Organic producers voice support for the continued strict rules for the category
Contents
FROM THE EDITOR - Consumers becoming less fearful of new food technologies
Buyers sought after Dean Foods files for bankruptcy protection
McDonald’s achieves 100% sustainably sourced coffee in U.S. restaurants
Purple Carrot launches plant-based incubator
Mondelez report highlights motivators behind snacking
Walmart and Kroger take steps to bolster produce business
Target’s new food and beverage brand Good & Gather off to strong start
Tyson Foods shares jump despite earnings miss
PepsiCo discontinues Quaker Oat Beverage amid oat milk boom
Hain c.e.o.: Expect more product innovation and divestitures
TreeHouse Foods hits a bump in road to recovery as sales volume disappoints
Inside Unilever’s food and beverage e-commerce strategy
Sam’s Club names Kathryn McLay as president and chief executive officer
New Ferrero facility to support ‘rapid organic growth’
Jones Soda developing C.B.D.-infused beverages
WASHINGTON - Organic producers voice support for continued strict rules for the category
MARKET INSIGHT - Sugar prices soar after U.S.D.A. cuts supply forecast
INGREDIENT APPLICATIONS - Fermentation finds roles in reducing sugar, enhancing flavor
INGREDIENT TRENDS - Next-gen clean
BEVERAGE BUSINESS NEWS - Reimagining fluid milk formulations and flavors
NEW FOOD INSIDER
Photo highlights from 2019 Chicago Section I.F.T.
Ingredient Market Trends - U.S.-China trade drama continues; U.S.D.A. seeks to mitigate eff ects on farmers
INGREDIENT MARKETS
SUPPLIER INNOVATIONS AND NEWS
CLASSIFIEDS
Ad index
Food business in the news
Food Business News - November 26, 2019 - WAHSINGTON - Organic producers voice support for the continued strict rules for the category
Food Business News - November 26, 2019 - WAHSINGTON - Organic producers voice support for the continued strict rules for the category
Food Business News - November 26, 2019 - 2
Food Business News - November 26, 2019 - 3
Food Business News - November 26, 2019 - Contents
Food Business News - November 26, 2019 - 5
Food Business News - November 26, 2019 - 6
Food Business News - November 26, 2019 - FROM THE EDITOR - Consumers becoming less fearful of new food technologies
Food Business News - November 26, 2019 - Buyers sought after Dean Foods files for bankruptcy protection
Food Business News - November 26, 2019 - Purple Carrot launches plant-based incubator
Food Business News - November 26, 2019 - Mondelez report highlights motivators behind snacking
Food Business News - November 26, 2019 - 11
Food Business News - November 26, 2019 - Target’s new food and beverage brand Good & Gather off to strong start
Food Business News - November 26, 2019 - 13
Food Business News - November 26, 2019 - Tyson Foods shares jump despite earnings miss
Food Business News - November 26, 2019 - 15
Food Business News - November 26, 2019 - PepsiCo discontinues Quaker Oat Beverage amid oat milk boom
Food Business News - November 26, 2019 - 17
Food Business News - November 26, 2019 - TreeHouse Foods hits a bump in road to recovery as sales volume disappoints
Food Business News - November 26, 2019 - 19
Food Business News - November 26, 2019 - Inside Unilever’s food and beverage e-commerce strategy
Food Business News - November 26, 2019 - 21
Food Business News - November 26, 2019 - Sam’s Club names Kathryn McLay as president and chief executive officer
Food Business News - November 26, 2019 - 23
Food Business News - November 26, 2019 - New Ferrero facility to support ‘rapid organic growth’
Food Business News - November 26, 2019 - 25
Food Business News - November 26, 2019 - 26
Food Business News - November 26, 2019 - Jones Soda developing C.B.D.-infused beverages
Food Business News - November 26, 2019 - WASHINGTON - Organic producers voice support for continued strict rules for the category
Food Business News - November 26, 2019 - 29
Food Business News - November 26, 2019 - MARKET INSIGHT - Sugar prices soar after U.S.D.A. cuts supply forecast
Food Business News - November 26, 2019 - 31
Food Business News - November 26, 2019 - INGREDIENT APPLICATIONS - Fermentation finds roles in reducing sugar, enhancing flavor
Food Business News - November 26, 2019 - 33
Food Business News - November 26, 2019 - INGREDIENT TRENDS - Next-gen clean
Food Business News - November 26, 2019 - 35
Food Business News - November 26, 2019 - 36
Food Business News - November 26, 2019 - 37
Food Business News - November 26, 2019 - 38
Food Business News - November 26, 2019 - 39
Food Business News - November 26, 2019 - 40
Food Business News - November 26, 2019 - 41
Food Business News - November 26, 2019 - BEVERAGE BUSINESS NEWS - Reimagining fluid milk formulations and flavors
Food Business News - November 26, 2019 - 43
Food Business News - November 26, 2019 - 44
Food Business News - November 26, 2019 - 45
Food Business News - November 26, 2019 - 46
Food Business News - November 26, 2019 - 47
Food Business News - November 26, 2019 - NEW FOOD INSIDER
Food Business News - November 26, 2019 - 49
Food Business News - November 26, 2019 - Photo highlights from 2019 Chicago Section I.F.T.
Food Business News - November 26, 2019 - 51
Food Business News - November 26, 2019 - 52
Food Business News - November 26, 2019 - Ingredient Market Trends - U.S.-China trade drama continues; U.S.D.A. seeks to mitigate eff ects on farmers
Food Business News - November 26, 2019 - INGREDIENT MARKETS
Food Business News - November 26, 2019 - 55
Food Business News - November 26, 2019 - 56
Food Business News - November 26, 2019 - 57
Food Business News - November 26, 2019 - 58
Food Business News - November 26, 2019 - 59
Food Business News - November 26, 2019 - 60
Food Business News - November 26, 2019 - 61
Food Business News - November 26, 2019 - 62
Food Business News - November 26, 2019 - 63
Food Business News - November 26, 2019 - SUPPLIER INNOVATIONS AND NEWS
Food Business News - November 26, 2019 - 65
Food Business News - November 26, 2019 - CLASSIFIEDS
Food Business News - November 26, 2019 - 67
Food Business News - November 26, 2019 - 68
Food Business News - November 26, 2019 - Ad index
Food Business News - November 26, 2019 - Food business in the news
Food Business News - November 26, 2019 - 71
Food Business News - November 26, 2019 - 72
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