Food Business News - March 17, 2020 - 36

BEVERAGE BUSINESS NEWS

PERKING UP

beverage applications
with coffee ingredients
Product developers have a wide
range of tools to choose from
©279PHOTO - STOCK.ADOBE.COM

C

offee is a daily ritual for millions consumers. In recent years it has become
much more than a simple morning
cup of java or an afternoon pick-me-up
latte. While it remains a popular base beverage to which cream and sugar are often
added, it is developing more deeply as into a
flavor and a source of naturally stimulating
energy for many types of beverages.
Coffee also has become a logical
delivery vehicle for functional ingredients
and health benefits, with a growing number of innovations formulated to address
specific need states, such as probiotics for
gut health and collagen for beauty. Readyto-drink (RTD) beverage formulators rely
on a growing toolbox of coffee ingredients
to simplify the manufacturing process.
"Coffee made at a beverage manufacturing facility is not like making a cup of
coffee in your home," said Patrick Riolo,
beverage lab manager, Allen Flavors Inc.,
South Plainfield, NJ. "Instead of coffee
grounds or beans, beverage manufacturers
will use coffee extracts or powders. Coffee
powders are used when you want a less expensive finished beverage. Coffee extracts
are used for more premium products."
The range of ingredients available
allows beverage formulators to tap into
experts who understand coffee so they
can focus on the final product concept,
according to Pam Everett, vice president
of insights and product innovation,
36

Food Business News

036_FBN_March17_20.indd 36

S&D Coffee & Tea, Concord, NC.
Coffee powders resemble instant
coffee and are rehydrated into a beverage.
Coffee extracts are concentrated versions
of brewed coffee. Concentration level may
be adjusted for taste, color, cup cost and
ease of use. Most innovation is taking
place in the extract category.
"Specific offerings include extracts
with different flavor profiles established
by the blend of green coffee, extracts of
different roast levels, special certifications
and, of course, different brew types,"
Ms. Everett said.

Cold, flash brew innovation
Cold brew continues to grow in
popularity, especially with the addition of
functional ingredients and format options
such as nitro. Its unique taste profile is
bringing new consumers into the cold
coffee category.
"The appeal of cold brew is the slow
brewing process that reduces the extraction
of bitter compounds and in turn, produces a
smoother, brighter flavor profile," Ms. Everett said. "It also serves as a great foundation
for beverage manufacturers to get creative
with the layering of flavors and on-trend
ingredients. When you think about it,
the options are endless. From botanicals,
collagen and adaptogens to the addition of
different flavors and milks, the packaged

cold brew trend is just getting started."
Cold brewing is a time-intensive
process. It involves steeping coffee in
ambient to cold water for up to 24 hours.
Most beverage manufacturers don't have
the space, time or expertise to make coldbrew coffee.
"Everything from the type of beans
to the ratio of coffee to water and even
the steeping time can all impact the final
product," Ms. Everett said. "This is why
many manufacturers turn to extracts.
Cold-brew coffee extracts enable beverage
manufacturers to get creative without investing in this time-consuming process."
Melanie Breitner, director of business
development, Prova Inc., Danvers, Mass.,
said, "Whether cold brew or standard profiles, the brand holder can create a custom
profile that also transfers into smooth
production, guaranteeing a consistent
flavor profile from lot to lot."
Flash-brewed coffee is a new concept
rolling out into the market in RTD formats. The coffee is brewed hot and chilled
rapidly, locking in flavor.
Each batch of coffee from Verve Coffee Roasters, Santa Cruz, Calif., is brewed
in an oxygen-free environment, said Ryan
O'Donovan, co-founder.
"We've dialed in a precise - and proprietary - hot-brewing process to ensure
optimal flavor extraction," he said. "The
hot coffee is flash chilled then infused
March 17, 2020

3/13/2020 10:29:48 AM



Food Business News - March 17, 2020

Table of Contents for the Digital Edition of Food Business News - March 17, 2020

Food Business News - March 17, 2020
Business - Coronavirus takes a toll on restaurant stock prices
Contents
FROM THE EDITOR - Coronavirus effects will ripple widely through food sector
News - Food industry events impacted by coronavirus outbreak
News - PepsiCo to acquire Rockstar Energy Beverages
News - Snacks, soup investments key to Campbell’s performance
News - Kroger ends fiscal 2019 on positive note
News - Coronavirus takes a toll on restaurant stock prices
News - J.M. Smucker Co. hires John Brase as chief operating officer
News - Mondelez names new chief information officer
News - Retail sales of plant-based alternatives reach $5 billion
News - Kappitt to lead operations and insights at Subway
Keys to future success in brick-and-mortar retail
Uncovering what consumers want from snacks
Washington - Legal CBD use in food stifled by safety knowledge gaps
Market Insight - Coronavirus sinks commodity futures
The Expo West that wasn’t
EMERGING TRENDS in the natural and specialty marketplace
Ingredient Trends - BIG OPPORTUNITIES for baby food
Getting closer to MOTHER’S MILK
Ingredient Applications - The ADVANTAGES of ALLULOSE
Beverage Business News - PERKING UP beverage applications with coffee ingredients
New Food Insider
IN THE SPOTLIGHT - No changes to carryover forecasts for wheat, corn, soybeans and rice
Ingredient Markets
SUPPLIER INNOVATIONS AND NEWS
Classifieds
Ad index
Food Business News - March 17, 2020 - Business - Coronavirus takes a toll on restaurant stock prices
Food Business News - March 17, 2020 - Business - Coronavirus takes a toll on restaurant stock prices
Food Business News - March 17, 2020 - 2
Food Business News - March 17, 2020 - 3
Food Business News - March 17, 2020 - Contents
Food Business News - March 17, 2020 - 5
Food Business News - March 17, 2020 - 6
Food Business News - March 17, 2020 - FROM THE EDITOR - Coronavirus effects will ripple widely through food sector
Food Business News - March 17, 2020 - News - PepsiCo to acquire Rockstar Energy Beverages
Food Business News - March 17, 2020 - News - Snacks, soup investments key to Campbell’s performance
Food Business News - March 17, 2020 - News - Kroger ends fiscal 2019 on positive note
Food Business News - March 17, 2020 - 11
Food Business News - March 17, 2020 - News - Coronavirus takes a toll on restaurant stock prices
Food Business News - March 17, 2020 - News - Mondelez names new chief information officer
Food Business News - March 17, 2020 - News - Kappitt to lead operations and insights at Subway
Food Business News - March 17, 2020 - 15
Food Business News - March 17, 2020 - Keys to future success in brick-and-mortar retail
Food Business News - March 17, 2020 - 17
Food Business News - March 17, 2020 - Uncovering what consumers want from snacks
Food Business News - March 17, 2020 - 19
Food Business News - March 17, 2020 - Washington - Legal CBD use in food stifled by safety knowledge gaps
Food Business News - March 17, 2020 - 21
Food Business News - March 17, 2020 - Market Insight - Coronavirus sinks commodity futures
Food Business News - March 17, 2020 - 23
Food Business News - March 17, 2020 - The Expo West that wasn’t
Food Business News - March 17, 2020 - 25
Food Business News - March 17, 2020 - 26
Food Business News - March 17, 2020 - 27
Food Business News - March 17, 2020 - EMERGING TRENDS in the natural and specialty marketplace
Food Business News - March 17, 2020 - 29
Food Business News - March 17, 2020 - Ingredient Trends - BIG OPPORTUNITIES for baby food
Food Business News - March 17, 2020 - 31
Food Business News - March 17, 2020 - Getting closer to MOTHER’S MILK
Food Business News - March 17, 2020 - 33
Food Business News - March 17, 2020 - Ingredient Applications - The ADVANTAGES of ALLULOSE
Food Business News - March 17, 2020 - 35
Food Business News - March 17, 2020 - Beverage Business News - PERKING UP beverage applications with coffee ingredients
Food Business News - March 17, 2020 - 37
Food Business News - March 17, 2020 - 38
Food Business News - March 17, 2020 - 39
Food Business News - March 17, 2020 - 40
Food Business News - March 17, 2020 - 41
Food Business News - March 17, 2020 - New Food Insider
Food Business News - March 17, 2020 - 43
Food Business News - March 17, 2020 - 44
Food Business News - March 17, 2020 - IN THE SPOTLIGHT - No changes to carryover forecasts for wheat, corn, soybeans and rice
Food Business News - March 17, 2020 - Ingredient Markets
Food Business News - March 17, 2020 - 47
Food Business News - March 17, 2020 - 48
Food Business News - March 17, 2020 - 49
Food Business News - March 17, 2020 - 50
Food Business News - March 17, 2020 - 51
Food Business News - March 17, 2020 - 52
Food Business News - March 17, 2020 - 53
Food Business News - March 17, 2020 - 54
Food Business News - March 17, 2020 - 55
Food Business News - March 17, 2020 - SUPPLIER INNOVATIONS AND NEWS
Food Business News - March 17, 2020 - 57
Food Business News - March 17, 2020 - Classifieds
Food Business News - March 17, 2020 - 59
Food Business News - March 17, 2020 - 60
Food Business News - March 17, 2020 - Ad index
Food Business News - March 17, 2020 - 62
Food Business News - March 17, 2020 - 63
Food Business News - March 17, 2020 - 64
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