Food Business News - March 17, 2020 - 40

Adding extras
Functional RTD beverages are booming, and coffee ingredients are increasingly part of the formulation. Danone North
America, White Plains, NY, for example,
is embracing the keto trend with its new
STOK Fueled Cold Brew Unsweet Coffee.
It provides caffeine for quick-start energy,
along with energy from 10 grams of
dairy protein, 5 grams of medium-chain
triglyceride oil from coconut and palm, fat
from butter and no added sugars.
Keera Perumbala, marketing manager, Sensient Flavors, Hoffman Estates, Ill.,
said, "For consumers today, especially the
younger generation, everything is about
the experience. It is about the premium
ingredients used and how to get a bit
'extra' from your coffee."
The growing toolbox of coffee
40

Food Business News

036_FBN_March17_20.indd 40

Gojai Beverage
uses organic
unroasted
coffee beans
as a source of
caffeine in its
line of sparkling
waters.

GOJAI BEVERAGE

neuroprotein involved in overall brain
health.
"The BDNF has been widely reported to
play a critical role in neuronal development,
maintenance, repair and protection against
neurodegeneration," Mr. Wheeler said.
Austin, Texas-based Applied Food
Sciences had been working with coffee
extraction for the past 20 years, when
its business changed from oncology
research to food science and ingredient
manufacturing. The company has since
developed several functional ingredients
utilizing green unroasted coffee beans.
This includes an organic caffeine powder
standardized to 95%-plus caffeine.
"It is made from sustainably sourced
green coffee beans," said Brian Zapp, creative
director. "It is primarily used in energy
drinks, sports nutrition products and dietary
supplements. The water extraction process
allows for no residual solvents, while also
providing formulation benefits in being fully
water-soluble with a neutral taste profile."
Another coffee ingredient provides
the antioxidants in green coffee beans in a
highly bioavailable delivery system.
"Many of our customers in the
natural products industry are calling this
healthy or balanced energy," Mr. Zapp
said. "The actives in green coffee beans
are caffeine and chlorogenic acids, the
principal polyphenol antioxidant in coffee. The ingredient is standardized so that
a serving provides both the caffeine and
antioxidant benefits from coffee."
The company also offers a protein ingredient derived from green coffee beans.
It contains 30% protein and 20% fiber,
serving as a tool to boost the nutritional
profile of coffee beverages.

ingredients is allowing RTD coffee formulators to add value by adding back the nutrition inherent in coffee beans, said Mr. Zapp.
"Green unroasted coffee beans are
packed full of antioxidants," Mr. Zapp
said. "We developed a patented process
that preserves these polyphenols throughout the roasting process. The result is delicious, gourmet coffee with 200% more
antioxidants than the same coffee beans
using a conventional roasting process."
Joe Farinella, vice president of research
and development, Imbibe, Niles, Ill., said,
"New RTD coffee beverages continue to roll
out, with many having unique twists. Some
are positioned as energy drinks while others speak to specific eating regimes. There's
been an uptick in brands incorporating
other functional ingredients into coffee for
an even bigger boost. Functional coffee -
or what some might call super coffee - is
especially attractive to consumers who demand convenient formats and enjoy getting
multiple benefits from a single product."
Spruce Haven, Union Springs, NY, is
relying on its coffee ingredients and milk
source to stand out in the market. The
company is rolling out Pursue Happiness
Cowffee, which is made with milk inherently higher in conjugated linoleic acid
(CLA), and combines it with fully traceable
Guatemalan coffee that is roasted and coldbrewed locally. One 11-oz container provides
120 mg of CLA, a naturally occurring
component of ruminant milk fat and meat.
Consumption by humans is associated with
lean-muscle development and fat burning.
It also has cancer-fighting properties.
Bolthouse Farms, Bakersfield, Calif., is
rolling out Bolthouse Farms Protein Keto,
which comes in a coffee flavor. The beverage relies on milk protein isolate, coconut
cream and medium chain triglycerides. FBN
Donna Berry
editor@sosland.com
The author is a contributing editor for Food Business News and a principal in the firm Dairy and
Food Communications, Inc. Her web site address
is www.berryondairy.com.
March 17, 2020

3/13/2020 10:30:43 AM


http://www.balchem.com http://www.berryondairy.com

Food Business News - March 17, 2020

Table of Contents for the Digital Edition of Food Business News - March 17, 2020

Food Business News - March 17, 2020
Business - Coronavirus takes a toll on restaurant stock prices
Contents
FROM THE EDITOR - Coronavirus effects will ripple widely through food sector
News - Food industry events impacted by coronavirus outbreak
News - PepsiCo to acquire Rockstar Energy Beverages
News - Snacks, soup investments key to Campbell’s performance
News - Kroger ends fiscal 2019 on positive note
News - Coronavirus takes a toll on restaurant stock prices
News - J.M. Smucker Co. hires John Brase as chief operating officer
News - Mondelez names new chief information officer
News - Retail sales of plant-based alternatives reach $5 billion
News - Kappitt to lead operations and insights at Subway
Keys to future success in brick-and-mortar retail
Uncovering what consumers want from snacks
Washington - Legal CBD use in food stifled by safety knowledge gaps
Market Insight - Coronavirus sinks commodity futures
The Expo West that wasn’t
EMERGING TRENDS in the natural and specialty marketplace
Ingredient Trends - BIG OPPORTUNITIES for baby food
Getting closer to MOTHER’S MILK
Ingredient Applications - The ADVANTAGES of ALLULOSE
Beverage Business News - PERKING UP beverage applications with coffee ingredients
New Food Insider
IN THE SPOTLIGHT - No changes to carryover forecasts for wheat, corn, soybeans and rice
Ingredient Markets
SUPPLIER INNOVATIONS AND NEWS
Classifieds
Ad index
Food Business News - March 17, 2020 - Business - Coronavirus takes a toll on restaurant stock prices
Food Business News - March 17, 2020 - Business - Coronavirus takes a toll on restaurant stock prices
Food Business News - March 17, 2020 - 2
Food Business News - March 17, 2020 - 3
Food Business News - March 17, 2020 - Contents
Food Business News - March 17, 2020 - 5
Food Business News - March 17, 2020 - 6
Food Business News - March 17, 2020 - FROM THE EDITOR - Coronavirus effects will ripple widely through food sector
Food Business News - March 17, 2020 - News - PepsiCo to acquire Rockstar Energy Beverages
Food Business News - March 17, 2020 - News - Snacks, soup investments key to Campbell’s performance
Food Business News - March 17, 2020 - News - Kroger ends fiscal 2019 on positive note
Food Business News - March 17, 2020 - 11
Food Business News - March 17, 2020 - News - Coronavirus takes a toll on restaurant stock prices
Food Business News - March 17, 2020 - News - Mondelez names new chief information officer
Food Business News - March 17, 2020 - News - Kappitt to lead operations and insights at Subway
Food Business News - March 17, 2020 - 15
Food Business News - March 17, 2020 - Keys to future success in brick-and-mortar retail
Food Business News - March 17, 2020 - 17
Food Business News - March 17, 2020 - Uncovering what consumers want from snacks
Food Business News - March 17, 2020 - 19
Food Business News - March 17, 2020 - Washington - Legal CBD use in food stifled by safety knowledge gaps
Food Business News - March 17, 2020 - 21
Food Business News - March 17, 2020 - Market Insight - Coronavirus sinks commodity futures
Food Business News - March 17, 2020 - 23
Food Business News - March 17, 2020 - The Expo West that wasn’t
Food Business News - March 17, 2020 - 25
Food Business News - March 17, 2020 - 26
Food Business News - March 17, 2020 - 27
Food Business News - March 17, 2020 - EMERGING TRENDS in the natural and specialty marketplace
Food Business News - March 17, 2020 - 29
Food Business News - March 17, 2020 - Ingredient Trends - BIG OPPORTUNITIES for baby food
Food Business News - March 17, 2020 - 31
Food Business News - March 17, 2020 - Getting closer to MOTHER’S MILK
Food Business News - March 17, 2020 - 33
Food Business News - March 17, 2020 - Ingredient Applications - The ADVANTAGES of ALLULOSE
Food Business News - March 17, 2020 - 35
Food Business News - March 17, 2020 - Beverage Business News - PERKING UP beverage applications with coffee ingredients
Food Business News - March 17, 2020 - 37
Food Business News - March 17, 2020 - 38
Food Business News - March 17, 2020 - 39
Food Business News - March 17, 2020 - 40
Food Business News - March 17, 2020 - 41
Food Business News - March 17, 2020 - New Food Insider
Food Business News - March 17, 2020 - 43
Food Business News - March 17, 2020 - 44
Food Business News - March 17, 2020 - IN THE SPOTLIGHT - No changes to carryover forecasts for wheat, corn, soybeans and rice
Food Business News - March 17, 2020 - Ingredient Markets
Food Business News - March 17, 2020 - 47
Food Business News - March 17, 2020 - 48
Food Business News - March 17, 2020 - 49
Food Business News - March 17, 2020 - 50
Food Business News - March 17, 2020 - 51
Food Business News - March 17, 2020 - 52
Food Business News - March 17, 2020 - 53
Food Business News - March 17, 2020 - 54
Food Business News - March 17, 2020 - 55
Food Business News - March 17, 2020 - SUPPLIER INNOVATIONS AND NEWS
Food Business News - March 17, 2020 - 57
Food Business News - March 17, 2020 - Classifieds
Food Business News - March 17, 2020 - 59
Food Business News - March 17, 2020 - 60
Food Business News - March 17, 2020 - Ad index
Food Business News - March 17, 2020 - 62
Food Business News - March 17, 2020 - 63
Food Business News - March 17, 2020 - 64
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