Food Business News - September 15, 2020 - 17

Burger. While the Lightlife product has
11 ingredients, the Impossible Burger has
21, including bioengineered soy leghemoglobin, and the Beyond Burger has 18
ingredients. The ad said the other burgers
had "hyper-processed" ingredients.
"What stood out to me is that Lightlife
and Beyond Meat are not that dramatically
different in ingredient profiles," said Rachel
Cheatham, PhD, founder and chief executive
officer of Foodscape Group, LLC, a nutrition
strategy consultancy based in Chicago,
during the Trends and Innovations webinar.
Both burger alternatives contain
natural flavors. The Beyond Burger has
methylcellulose in its ingredient list while
the Lightlife burger has modified cellulose
from plant fiber.
The Impossible Burger contains
such nutrients as zinc gluconate, niacin,
vitamin B1, vitamin B2, vitamin B6 and
vitamin B12.
"A lot of the ingredients are actually

vitamins and minerals, which you could
argue are good for health," Dr. Cheatham
said. "You probably need some vitamin
B12, especially for vegetarian and vegan
(products), and yet that makes their ingredient list look longer."
The clean label trend may sweep
across the overall plant-based category.
"You also are going to see companies
talk about simple formulation, simple ingredients, ingredients you know, ingredients you are going to find in your pantry,"
Mr. Vierhile said. "These are all things that
companies are going to stress as we go
forward in the plant-based space."
Carrageenan is under scrutiny, even
though it is plant-based. Innova Market
Insights, Arnhem, The Netherlands, has
tracked hydrocolloids used in dairy alternative product launches. The percentage
of launches containing carrageenan
dropped to 13% in 2019, down from 21% in
2017 and 25% in 2015.

"Carrageenan is an ingredient
derived from algae," Mr. Vierhile said. "It
is actually plant-based. Most consumers
don't understand that. When they see
something like carrageenan on a product
label, they question it."
Overall, the plant-based category keeps growing. Three in five global
consumers in a 2019 survey from Innova
Market Insights said they are incorporating more plant ingredients in their diet.
Global compound annual growth rates
from 2015-19 were 8% for vegetarian
claims, 22% for vegan claims and 57% for
plant-based claims.
Mr. Vierhile called plant-based claims
the "sweet spot."
"This is really where a lot of the new
product innovation is taking place," he
said. "A lot of bigger companies are also
calling out the presence of plant-based
ingredients right on the front of product
packaging." FBN

Unacceptable ingredient lists may
prove difficult to unravel
Canola oil may be both 'nice' and 'naughty'

T

he trend of unacceptable ingredient lists began several years ago
with Whole Foods Market being a
pioneer. Now, many retailers, e-tailers and
foodservice businesses have such lists that
detail what ingredients they do not accept
in products they offer.
The lists vary by company, and they
can be confusing, even within one company's list. Rachel Cheatham, PhD, chief
executive officer and founder of Foodscape Group, pointed to Bubble Goods
as an example. The online marketplace
for healthy food, which ships products
directly to consumers, has a "naughty" list
and a "nice" list.
"It's a bit of brilliance, and I think they'll
do really well," Dr. Cheatham said during the
Trends and Innovations Web Series hosted
by Food Business News on Aug. 26.
It gets confusing when one finds out
canola oil can be both nice and naughty.
Whole fruit, grains, vinegars, probiotics, nuts and seeds are some of the ingredients on the "nice" list for Bubble Foods.
Canola oil qualifies as "nice," too, since it is
a vegetable oil extracted from the seeds of
a canola plant and low in saturated fat.
The "naughty" list includes
September 15, 2020

ingredients like cane sugar, molasses,
brown sugar and ... canola oil. Being
heavily industrially produced and often
genetically modified makes it "naughty."
"These things happen, and I really am
a fan of Bubble Goods, but it is a great example of where there's just a lot of turmoil
and confusion on many, many ingredients - canola oil being one of them," Dr.
Cheatham said. "I suspect that the science
would land on the side of essentially
positive for canola oil given that profile,
but I also suspect on the consumer side of
perception, canola oil does not sound as
desirable."
Dr. Cheatham also has some questions on the unacceptable ingredients
found on the Whole Foods Market list,
with apricot kernel being one.
"Now, I can imagine that if a consumer saw apricot extract on a label, they may
not think that is too concerning, but lo
and behold, it is on the unacceptable list,
according to Whole Foods Market," Dr.
Cheatham said.
Plant sterols also were on the unacceptable list.
"As a nutritionist, I actually really like
the sound of a plant sterol," she said. "It

©ILONA - STOCK.ADOBE.COM

helps us manage our cholesterol."
Expect major variance among the
unacceptable and nice/naughty lists, Dr.
Cheatham said. Know targets and formulate accordingly.
"Know if they have lists," she said.
"It doesn't mean that you have to abide by
them. You can change your retail strategy.
"They don't always make sense, and
sometimes there are some internal consistency challenges. It's always evolving, but
take the time to investigate those lists." FBN
Food Business News

17



Food Business News - September 15, 2020

Table of Contents for the Digital Edition of Food Business News - September 15, 2020

Food Business News - September 15, 2020 - 1
Food Business News - September 15, 2020 - 1
Food Business News - September 15, 2020 - 2
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