Food Business News - October 27, 2020 - 8

Nestle's e-commerce sales
jump to 12% of total sales

In North America,
home-baking products,
including Toll House and
Carnation, grew at a
double-digit rate.

©KASPERS GRINVALDS - STOCK.ADOBE.COM AND NESTLE

NESTLE

VEVEY, SWITZERLAND - Nestle SA has bought
in to the age of online purchasing. The
company's e-commerce sales increased
48% over the first nine months of the
fiscal year to reach 12.3% of total company
sales, which was up from 8.5% in the same
time of the previous year.
While reporting nine-month sales on
Oct. 21, Vevey-based Nestle upgraded its
fiscal-year guidance to about 3% organic
sales growth from about 2%.
"My view is now, this is the coming of
age when it comes to digital in food and
beverage," said Ulf Mark Schneider, chief
executive officer of Nestle, in an Oct. 21
earnings call. "As you know, beverage had
been comparatively slow compared to other consumer categories in adopting more
digital- and e-commerce-driven business,
but now I think this is here to stay."
COVID-19 accelerated the switch to
online ordering, he said.
"People had to adopt this way of purchasing out of safety concerns and health
concerns," Mr. Schneider said. "Now that
they see the convenience, we don't expect
this to slide back even after the immediate
pandemic is over. So all the more reason
to give it continued effort, greenlight
more investment in this area and be a
leader in this space."
Nestle is gaining market share online, said Francois-Xavier Roger, executive
vice president and chief financial officer.
"In about 60% of our business sales
online, we have improved and maintained
our market share, and the interesting
thing as well is in about two-thirds of
the cases, we have a better market share
online than offline," he said.

8

Food Business News

The categories of coffee, pet care, nutrition and water are more relevant for e-commerce, Mr. Roger said, adding geographically Nestle's online sales largely are coming
from the United States, the United Kingdom,
France, Germany, China and Japan.
Mr. Schneider added, "It's important
that we do this always in line with local
market customs because digital, it sounds
like a one-size-fits-all, but there's lots of local flavors and local consumer preferences
and also local players that you have to
work with, and so we adapt to that. We try
to avoid duplication by basically having a
central toolbox and support system here,
but it's important that we also let local
markets have a strong voice in how they
tailor those systems and apply them."
Over the first nine months, Nestle's
total reported sales fell 9% to 61.9 billion
Swiss francs ($68.2 billion) from 68.4
billion Swiss francs in the same time of
the previous year. Divestitures and foreign
exchange reduced total sales by 13%.
Organic growth reached 3.5%. Purina
PetCare, with organic growth over 10%,
was the largest contributor.
COVID-19 affected at-home consumption positively and out-of-home consumption negatively. Retail sales had organic
growth of 7%. Dairy, coffee at-home and
Nestle Health Science, along with Purina
PetCare, reported growth.
"I think what you're seeing here is
genuinely people staying more at home, consuming more at home and also now getting
settled into that habit, which I think is going
to be here to stay with us for a while, and I
think that bodes well generally," Mr. Schneider said. "So I see it as something positive."

Out-of-home sales, which accounted
for about 10% of total Nestle sales before
COVID-19, decreased 31% year to date. The
decrease moderated to 26% in the third
quarter from 55% in the second quarter.
"We remain cautious as the channel may come under further pressure in
the coming quarters should movement
restrictions be reinstated in major markets," Mr. Roger said. "Improvement in
the out-of-home channel is expected to
be gradual, with a recovery back to preCOVID levels at the earliest in 2022."
Nine-month sales fell for confectionery and water because of their exposure
to out-of-home channels and on-the-go
consumption.
In the Americas, sales of 25 billion
Swiss francs ($27.5 billion) over the first
nine months were down 9% from 27.6
billion Swiss francs in the same time of
the previous year, but organic growth was
5%. Divestitures reduced total sales by 5%.
Foreign exchange had a negative impact
of 9%.
In North America, demand for Starbucks at-home products, Coffee Mate and
Nescafé lifted the beverages category to
double-digit growth. Home-baking products, including Toll House and Carnation,
also grew at a double-digit rate. Lean Cuisine returned to growth in the third quarter
due in part to the launch of Life Cuisine.
In Europe, Middle East and North
Africa, nine-month sales dipped 5% to 15
billion Swiss francs from 15.7 billion Swiss
francs in the same time of the previous
year. Divestitures, which included the
Herta charcuterie business, reduced sales
by 1.7%. Foreign exchange had a negative
impact of 6%. Organic growth was 2.9%.
In Asia, Oceania and sub-Saharan
Africa, nine-month sales declined 7% to 15.3
billion Swiss francs from 16.3 billion Swiss
francs in the same time of the previous year.
Sales in China decreased for the nine-month
period although they turned positive in the
third quarter. Organic sales were flat.
In Other businesses, which includes
Nestle Health Science, sales dropped 23%
to 6.7 billion Swiss francs from 8.7 billion
Swiss francs, largely because Nestle divested Nestle Skin Health. Foreign exchange
had a negative impact of 6%. Organic
growth was 7%. FBN
October 27, 2020



Food Business News - October 27, 2020

Table of Contents for the Digital Edition of Food Business News - October 27, 2020

Food Business News - October 27, 2020 - 1
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