Food Business News - December 8, 2020 - 13

is front and center, loud and proud. You
can see it without using a magnifying
glass or having to touch it to spin the
package around. "
Similarly, brands selling online
should develop digital strategies to stand
out among a much broader competitive
set. A kombucha brand, for example,
may appear in an online search for functional beverages, probiotics or tea, Ms.
Moskow said.
The emergence of digital restaurant
concepts is expected to continue, as operators recognize the upside of preparing
food for takeout and delivery only. In
addition to saving money on overhead and
labor, ghost kitchens empower flexibility
and creativity in menu innovation, Ms.
Moskow said.
" There's a lot of consumer testing
and digital-driven decision-making
about what kinds of products are delivering well beyond pizza and wings, and
who's the market, " she said. " It used to be
all young millennials and Gen Z were the
mega users of on-demand food delivery.
Now COVID has really pushed that onto
different generations adopting that
behavior. "
Even celebrities may become digital restaurateurs. Rapper Wiz Khalifa
recently partnered with a ghost kitchen
company to lend his name to a new
brand called HotBox, described as a " topshelf munchie menu " including macaroni and cheese, three-bean chili and a
turkey burger.
" Entire food genres can now be created, curated and customized at the speed of
the internet, " Ms. Moskow said.
As consumers continue to pine for
dine-in experiences, chefs, sommeliers
and brew masters are offering virtual

New packaging
innovation on the
horizon includes
a beverage
bottle made
from sustainably
sourced wood
pulp.

CARLSBERG

December 8, 2020

tastings and pairings to be enjoyed at
home. Many restaurateurs have partnered
with grocery chains to sell signature
items.
Restaurants also have the opportunity during the pandemic to evaluate and
implement new food safety and service
protocols, setting the stage for a resurgence in real hospitality, Ms. Moskow
said. Additionally, in the wake of the
Black Lives Matter movement, operators
may support entrepreneurs of color by
highlighting minority-owned suppliers on
the menu.
" We already see specific wineries being highlighted on restaurant menus, " she
said. " Why can't that origin story include
the fact that this is the Black-womanowned champagne business? That's an
interesting story, and it gives consumers a
way to support these entrepreneurs with
their dollars. "
The pandemic has given rise to
" faster and fresher " direct-to-consumer
commerce as supply chain disruptions led
some farmers, fishermen and ranchers to

Over-the-top comfort
vegan food will emerge
as a trend as product
developers raise the bar
on taste in meatless
and dairy-free offerings.

ROLLIN GREENS

non-compostable packaging because they
knew if they got compostable packaging
delivered by Uber Eats the food integrity
might suffer, " Ms. Moskow said. " I think

FOOD FORWARD 2021 TRENDS
✗ Packaging design, labeling and
messaging take center stage
✗ Differentiated design for the digital shelf
✗ Handmade has become a tale of the past
✗ Sustainability 'light'
✗ Digital restaurant influence and impact

discover alternative ways to sell product,
Ms. Moskow said. An organic farm in the
Denver area, for example, began delivering fresh produce and other foods to
consumers' doorsteps.
" I think once consumers understand
that they can get these things direct from
the farm or the ranch, that's something that
will continue for people who plan because
the cost savings and the quality and the
value and the freshness that comes from
eliminating the time it takes to go through
that middle man is beneficial, " she said.
The pre-pandemic movement to
reduce single-use plastic and non-compostable packaging was put on hold as
takeout and delivery surged, leading to
shortages of sustainable and sturdy to-go
container options. Interest in plant-based
packaging nearly doubled between 2018
and 2019, but plummeted this year, according to Spoonshot data.
" Consumers didn't really care so
much that they were getting Styrofoam or

✗ Direct-to-consumer faster and fresher
✗ Experiential dining to doorstep
✗ BIPOC food companies matter
✗ Building back better
✗ Over-the-top comfort vegan

consumers as well as 'woke' restaurateurs
are really starting to understand the damage done by providing that kind of packaging into the world, so they're starting to
find other ways to package something that
stands up to food delivery and keeping
intact while being more recyclable. "
New packaging innovation on the
horizon includes a beverage bottle made
from sustainably sourced wood pulp, she
said.
A resumed push for sustainability
may also involve a wave of innovation
in plant-based foods and beverages. Ms.
Moskow identified " over-the-top comfort vegan " as a leading trend in 2021, as
product developers raise the bar on taste
in meatless and dairy-free offerings. Examples include cashew-based queso and
crispy cauliflower wings.
" I think we're going to start seeing
people make the jump from flexitarian to
vegan because it's easy and delicious, " Ms.
Moskow said. FBN
Food Business News

13



Food Business News - December 8, 2020

Table of Contents for the Digital Edition of Food Business News - December 8, 2020

Food Business News - December 8, 2020 - 1
Food Business News - December 8, 2020 - 1
Food Business News - December 8, 2020 - 2
Food Business News - December 8, 2020 - 3
Food Business News - December 8, 2020 - 4
Food Business News - December 8, 2020 - 5
Food Business News - December 8, 2020 - 6
Food Business News - December 8, 2020 - 7
Food Business News - December 8, 2020 - 8
Food Business News - December 8, 2020 - 9
Food Business News - December 8, 2020 - 10
Food Business News - December 8, 2020 - 11
Food Business News - December 8, 2020 - 12
Food Business News - December 8, 2020 - 13
Food Business News - December 8, 2020 - 14
Food Business News - December 8, 2020 - 15
Food Business News - December 8, 2020 - 16
Food Business News - December 8, 2020 - 17
Food Business News - December 8, 2020 - 18
Food Business News - December 8, 2020 - 19
Food Business News - December 8, 2020 - 20
Food Business News - December 8, 2020 - 21
Food Business News - December 8, 2020 - 22
Food Business News - December 8, 2020 - 23
Food Business News - December 8, 2020 - 24
Food Business News - December 8, 2020 - 25
Food Business News - December 8, 2020 - 26
Food Business News - December 8, 2020 - 27
Food Business News - December 8, 2020 - 28
Food Business News - December 8, 2020 - 29
Food Business News - December 8, 2020 - 30
Food Business News - December 8, 2020 - 31
Food Business News - December 8, 2020 - 32
Food Business News - December 8, 2020 - 33
Food Business News - December 8, 2020 - 34
Food Business News - December 8, 2020 - 35
Food Business News - December 8, 2020 - 36
Food Business News - December 8, 2020 - 37
Food Business News - December 8, 2020 - 38
Food Business News - December 8, 2020 - 39
Food Business News - December 8, 2020 - 40
Food Business News - December 8, 2020 - 41
Food Business News - December 8, 2020 - 42
Food Business News - December 8, 2020 - 43
Food Business News - December 8, 2020 - 44
Food Business News - December 8, 2020 - 45
Food Business News - December 8, 2020 - 46
Food Business News - December 8, 2020 - 47
Food Business News - December 8, 2020 - 48
Food Business News - December 8, 2020 - 49
Food Business News - December 8, 2020 - 50
Food Business News - December 8, 2020 - 51
Food Business News - December 8, 2020 - 52
Food Business News - December 8, 2020 - 53
Food Business News - December 8, 2020 - 54
Food Business News - December 8, 2020 - 55
Food Business News - December 8, 2020 - 56
Food Business News - December 8, 2020 - 57
Food Business News - December 8, 2020 - 58
Food Business News - December 8, 2020 - 59
Food Business News - December 8, 2020 - 60
Food Business News - December 8, 2020 - 61
Food Business News - December 8, 2020 - 62
Food Business News - December 8, 2020 - 63
Food Business News - December 8, 2020 - 64
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