Food Business News - December 8, 2020 - 26

Delving into digestive health

The prevalence of obesity in the United States
has risen from 30.5% of the adult population
in 1999-2000 to 42.4% in 2017-18, according to
the Centers for Disease Control and Prevention.

health and wellness and digestive health.
The potential link has led some companies to predict digestive health will
continue to trend as a topic of interest
among consumers and invest in learning
more about specific benefits and developing products that may capitalize on
those benefits.
Through its OutsideVoice consumer
insights platform, Archer Daniels Midland
Co., Chicago, identified gut health specifically related to the gut microbiome as one
of five consumer trends to emerge in 2021.
The gut microbiome is another
gateway to wellness, according to ADM. A
quarter of global consumers suffer from
digestive health issues, and half said it
has a moderate to severe impact on their
overall health, ADM found.
Products targeting the microbiome
may address issues relating to weight
management, immune support and emotional well-being, providing opportunities
for functional solutions like prebiotics,
probiotics and postbiotics. Postbiotics are
the metabolic byproducts of probiotics
that are excreted into the digestive tract.

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Researchers continue to investigate the link between overall individual

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a concern for a large portion of the population, consumers are increasingly taking
a more holistic view, prioritizing overall
health over a number on the scale, " said
Pam Stauffer, global marketing programs
manager for Cargill, Minneapolis. " That's
not to say they've given up dieting.
According to the International Food Information Council Foundation (IFIC), 4 in 10
Americans follow a specific diet or eating
pattern, up from 38% in 2019. Intermittent fasting topped the list, followed by
clean eating, ketogenic or high-fat and
low-carb diets. "
Adding to the challenge is the variety
of ingredients consumers perceive as
contributing to weight gain.
" Data from IFIC suggests that consumers are conflicted as to the calorie
sources most likely to cause weight
gain, " Ms. Stauffer said. " Twenty-four
percent blame sugar, 24% say carbohydrates, and 24% contend all sources are
the same. The remaining consumers
point to fats and proteins. Interestingly,
consumers with a college degree are
more likely to associate calories from
sugar with weight gain.
" On the other side of the coin, proteins - especially plant proteins - and
fibers can play outsized roles in the weight
management space. Many consumers
believe protein helps them feel full longer
versus options higher in carbohydrates, an
idea reinforced by trendy diets, which also
emphasize protein consumption. Plant
proteins are especially popular today, with
pea protein emerging as a consumer and
formulator favorite. "

Wearable health tracking devices will help people personalize their health and wellness regimens.

26

Food Business News

The compounds are believed to exert a
beneficial effect on the body.
" Gut microbiome-supporting solutions like prebiotic fiber, probiotics and
postbiotics can help with weight management in several different ways, " said Janice
Rueda, PhD, vice president of nutrition
science business development for ADM.
" Prebiotic fiber not only nourishes gut microbes that are associated with leanness
but may also increase feelings of satiety
after a meal.
" Shoppers are starting to actively
seek out these functional ingredients as
they become more aware of the potential
influence the gut microbiome can have on
their holistic wellness. We also find that
nearly 40% of consumers are interested in
using functional foods and beverages to
aid their digestion. People are gravitating
toward microbiome-supporting ingredients in convenient food and beverage
formats to fit their lifestyles. "
ADM recently introduced the ingredient HT-BPL1, a postbiotic made by heat
treating the company's BPL1 probiotic.
" Since postbiotics like HT-BPL1 do
not contain living microorganisms, they
retain stability during harsh processing
conditions, making it possible to incorporate them into a wide variety of food
and beverage applications that would
be otherwise unsuitable for probiotic
inclusion, " Dr. Rueda said. " Using HTBPL1 in functional foods and beverages
meets consumer demand for customized,
convenient options that support weight
management goals. "
Adding to the complexity around
the subject of weight management is
the trend of personalization that allows
people to learn what solutions may be the
most beneficial for their age and lifestyle.
" A great example is the growing popularity of mobile health monitoring devices and apps, " Ms. Stauffer said. " Nearly
one in five Americans report using one of
these tools and two-thirds of those who
do say it has prompted them to embrace
healthier lifestyle choices. It's one of
the ways consumers are taking charge
of their health - after all, two-thirds
of global consumers believe they have
a great deal of control over their future
health. For brands, this interest in a more
personalized, self-directed approach to
health suggests an opportunity to develop
customizable product offerings based on
lifestyles, life stages, and individual needs
and priorities. " FBN
Keith Nunes
knunes@sosland.com
December 8, 2020



Food Business News - December 8, 2020

Table of Contents for the Digital Edition of Food Business News - December 8, 2020

Food Business News - December 8, 2020 - 1
Food Business News - December 8, 2020 - 1
Food Business News - December 8, 2020 - 2
Food Business News - December 8, 2020 - 3
Food Business News - December 8, 2020 - 4
Food Business News - December 8, 2020 - 5
Food Business News - December 8, 2020 - 6
Food Business News - December 8, 2020 - 7
Food Business News - December 8, 2020 - 8
Food Business News - December 8, 2020 - 9
Food Business News - December 8, 2020 - 10
Food Business News - December 8, 2020 - 11
Food Business News - December 8, 2020 - 12
Food Business News - December 8, 2020 - 13
Food Business News - December 8, 2020 - 14
Food Business News - December 8, 2020 - 15
Food Business News - December 8, 2020 - 16
Food Business News - December 8, 2020 - 17
Food Business News - December 8, 2020 - 18
Food Business News - December 8, 2020 - 19
Food Business News - December 8, 2020 - 20
Food Business News - December 8, 2020 - 21
Food Business News - December 8, 2020 - 22
Food Business News - December 8, 2020 - 23
Food Business News - December 8, 2020 - 24
Food Business News - December 8, 2020 - 25
Food Business News - December 8, 2020 - 26
Food Business News - December 8, 2020 - 27
Food Business News - December 8, 2020 - 28
Food Business News - December 8, 2020 - 29
Food Business News - December 8, 2020 - 30
Food Business News - December 8, 2020 - 31
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Food Business News - December 8, 2020 - 63
Food Business News - December 8, 2020 - 64
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