Food Business News - December 22, 2020 - 10

e-commerce items that may include
different versions of core stock-keeping
units, reducing supply chain costs and
testing direct shipping.
" It's through a combination of these
efforts that we're confident we will increase
the profitability of this channel while still
driving growth, " Mr. Tanner said.
E-commerce currently is treated as a
separate sales channel, but Mr. Brase said
that may change in the future.
" Like many CPG companies, we've
been building capability for several years
across e-commerce, and I think it required
a dedicated effort, " he said. " I think, over
time, we'll look to embed that back in the
categories so we can develop the right
category solutions for both our pure-play

and click-and-collect customers ... So, I
think that will be the natural evolution of
the business. "
As part of the company's strategy to
direct investments and resources toward
areas that will generate the greatest
growth and profitability, J.M. Smucker
announced plans to divest its Natural Balance premium pet food business. Nexus
Capital Management LP has agreed to
buy the business for $50 million in cash,
subject to a working capital adjustment
and before a one-time cash tax benefit to
be realized on the sale. The transaction
includes products sold under the Natural
Balance brand, certain trademarks and
licensing agreements and select employees who support the business.

Starbucks sees accelerated
growth beyond fiscal 2021

Natural Balance generated net sales
of approximately $220 million in the fiscal
year ended April 30.
The transaction is expected to close in
the third quarter of Smucker's 2021 fiscal
year and remains subject to customary closing conditions. Management expects the
divestiture to dilute adjusted earnings per
share by 5¢ to 10¢ on a full-year basis, which
reflects lost profit related to the business
prior to factoring in potential benefits from
the use of proceeds from the sale.
Mr. Smucker said the transaction
will help the company focus further on
the core brands within its pet food and
pet snacks portfolio, including Rachael
Ray Nutrish, Milk-Bone and Meow Mix,
among others. FBN

Starbucks' cold
beverage platform
has grown nearly
45% during the past
four years.

STARBUCKS

STARBUCKS

SEATTLE - Fiscal 2021 is forecast to be a
bounce-back year for Starbucks Corp. The
company said it is fiscal 2022 and beyond
when things will become interesting.
" We've already guided to a significant
rebound for fiscal '21 as we lap the extreme impacts of COVID-19 that we experienced in fiscal '20, " said Patrick J. Grismer,
chief financial officer, during Starbucks'
Dec. 9 virtual investor day. " ... Fiscal '22
will be outsized for certain metrics relative
to our ongoing expectations as we lap this
year's recovery curve. "
The company's global store portfolio
is expected to grow 6% annually starting
in fiscal 2022. Store growth in the United
States will be approximately 3% while
China is expected to grow in the low teens,
according to the company.
Citing data from Euromonitor, Kevin
R. Johnson, president and chief executive

10

Food Business News

officer, said the coffee market will reach
$450 billion in sales globally by 2023, up
from $360 billion in 2019.
" We also believe businesses like ours
that adapt rapidly to changing consumer
preferences and behaviors will grow much
faster than the market, " he said. " As a
premium and highly differentiated brand,
our ability to grow share in this large and
growing coffee market is at the core of our
unwavering optimism about the future of
Starbucks. "
Company management is focused on
shifts in consumer behavior that are expected to manifest in the wake of the pandemic. First, consumers who have been
social distancing during the past year will
seek community connections and experiences as a vaccine is distributed.
" Second, customers will continue to
seek experiences that effortlessly fit their

lifestyle, " Mr. Johnson said. " In many
ways, that means more convenient on-demand experiences with curated options,
and Starbucks is focused on meeting customers where they are. That might mean
choosing a favorite order on your mobile
app as you pass through a Starbucks pickup store or having your barista greet you
by name with your customer order at the
drive-thru or curbside. "
Mr. Johnson said the consumer behaviors he identified are not new but are
emerging stronger and are being amplified in the current environment.
" And Starbucks is uniquely positioned to lean into and benefit from these
changes in customer behavior, " he said.
" And we see a clear path to modernize
and sharpen our approach in ways that
strengthen our leadership advantage, and
we will continue to meet customers on
their terms. "
In the United States, changes will
include greater use of artificial intelligence (AI), expansion of Starbucks' cold
beverage platform and the growth of
new store formats like those dedicated
to pickup.
Rosalind Gates Brewer, chief operating officer and group president of
Americas, said AI will do many things
for Starbucks, including making relevant
recommendations to customers, managing inventory and improving speed of
December 22, 2020



Food Business News - December 22, 2020

Table of Contents for the Digital Edition of Food Business News - December 22, 2020

Food Business News - December 22, 2020 - 1
Food Business News - December 22, 2020 - 1
Food Business News - December 22, 2020 - 2
Food Business News - December 22, 2020 - 3
Food Business News - December 22, 2020 - 4
Food Business News - December 22, 2020 - 5
Food Business News - December 22, 2020 - 6
Food Business News - December 22, 2020 - 7
Food Business News - December 22, 2020 - 8
Food Business News - December 22, 2020 - 9
Food Business News - December 22, 2020 - 10
Food Business News - December 22, 2020 - 11
Food Business News - December 22, 2020 - 12
Food Business News - December 22, 2020 - 13
Food Business News - December 22, 2020 - 14
Food Business News - December 22, 2020 - 15
Food Business News - December 22, 2020 - 16
Food Business News - December 22, 2020 - 17
Food Business News - December 22, 2020 - 18
Food Business News - December 22, 2020 - 19
Food Business News - December 22, 2020 - 20
Food Business News - December 22, 2020 - 21
Food Business News - December 22, 2020 - 22
Food Business News - December 22, 2020 - 23
Food Business News - December 22, 2020 - 24
Food Business News - December 22, 2020 - 25
Food Business News - December 22, 2020 - 26
Food Business News - December 22, 2020 - 27
Food Business News - December 22, 2020 - 28
Food Business News - December 22, 2020 - 29
Food Business News - December 22, 2020 - 30
Food Business News - December 22, 2020 - 31
Food Business News - December 22, 2020 - 32
Food Business News - December 22, 2020 - 33
Food Business News - December 22, 2020 - 34
Food Business News - December 22, 2020 - 35
Food Business News - December 22, 2020 - 36
Food Business News - December 22, 2020 - 37
Food Business News - December 22, 2020 - 38
Food Business News - December 22, 2020 - 39
Food Business News - December 22, 2020 - 40
Food Business News - December 22, 2020 - 41
Food Business News - December 22, 2020 - 42
Food Business News - December 22, 2020 - 43
Food Business News - December 22, 2020 - 44
Food Business News - December 22, 2020 - 45
Food Business News - December 22, 2020 - 46
Food Business News - December 22, 2020 - 47
Food Business News - December 22, 2020 - 48
Food Business News - December 22, 2020 - 49
Food Business News - December 22, 2020 - 50
Food Business News - December 22, 2020 - 51
Food Business News - December 22, 2020 - 52
Food Business News - December 22, 2020 - 53
Food Business News - December 22, 2020 - 54
Food Business News - December 22, 2020 - 55
Food Business News - December 22, 2020 - 56
Food Business News - December 22, 2020 - 57
Food Business News - December 22, 2020 - 58
Food Business News - December 22, 2020 - 59
Food Business News - December 22, 2020 - 60
Food Business News - December 22, 2020 - 61
Food Business News - December 22, 2020 - 62
Food Business News - December 22, 2020 - 63
Food Business News - December 22, 2020 - 64
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