Food Business News - February 16, 2021 - 28

FOOD ENTREPRENEUR®

A needed boost for

BIPOC-LED
BRANDS
Jordan Buckner is helping diverse
food entrepreneurs gain visibility
and access
GOOD FOOD BRANDS

S

hoppers are increasingly seeking to support minority-led
brands amid rising awareness about the scope of systemic
racism. The pandemic has disproportionately devastated
Black-owned businesses, compounding longstanding challenges
for entrepreneurs of color.
Jordan Buckner, a Chicag0-based food entrepreneur,
launched a pair of initiatives last year to help diverse founders
gain visibility and access to important resources.
" As a Black founder, I faced many barriers along my journey
and realized that the most successful founders already had
connections to key people in the industry - advisers, buyers, investors and co-manufacturers, " Mr. Buckner said. " Many BIPOC
(Black, Indigenous and people of color) and women founders
don't have these same connections, creating a challenging gap to overcome. "
He launched Foodbevy.com, an online platform that
connects food and beverage entrepreneurs to industry
partners, discounts, education and community. The
network currently supports 600 founders with access to
a directory of more than 2,500 co-manufacturers, retail
buyers, investors and other industry contacts.
" I believe that anybody who has a great prodBuckner
uct idea and a great story of why they're running a
business should be successful, " Mr. Buckner said. " I
thought, 'What can I do to reduce or eliminate those barriers to
success?' "
Foodbevy.com hosts webinars tackling topics ranging from
developing a business plan to creating marketing content to navigating legal matters. The website also features a series of startup
founder profiles and how-to guides for food entrepreneurs.
Brand founders pay a $360 annual fee for a premium membership, and industry partners pay $500 for a directory listing.
" It's hard to filter and find people who are actually going to
help move your business forward, " Mr. Buckner said. " What I
hope to do is curate some of those partners, especially in terms of
introductions and helping build relationships. "
Another hurdle many entrepreneurs face is building brand
awareness in a competitive marketplace, particularly during the
pandemic, when sampling opportunities are suspended. Mr.
Buckner introduced Good Food Brands to promote discovery of
minority-led food and beverage businesses. Subscription boxes
are available for $29.99 per month at goodfoodbrands.org and
28

Food Business News

contain seven or eight products that are " good for your taste buds,
good for your health, good for the community, " Mr. Buckner said.
" I've been in the industry for five years now, and I see so
many companies struggling to get their product into the hands
of more people because it's hard and it's expensive, " Mr. Buckner
said. " And there's a lot of people who want to find great companies, but they don't necessarily know where to look. "
In honor of Black History Month, the February box contains
products made by Black-owned brands, including Yolélé Fonio
Chips, featuring flavors rooted in West African cuisine; Paradise
Snax Pax, which pairs gluten-free pretzels with plant-based
sweet dips; Golden Made Kafe ground coffee blends inspired by
American, French and African cultures; and A Dozen Cousins
seasoned heat-and-eat beans. Each shipment contains
a booklet sharing the stories of the founders, plus discount codes for future orders of the products.
Upcoming boxes will highlight women-owned,
Asian-owned and Latinx-owned businesses.
" The February box is all Black-owned brands, but
really my goal is to bring awareness to all BIPOC and
women founders who are typically underrepresented
and undercapitalized in this industry, " Mr. Buckner said.
Five years ago, Mr. Buckner founded TeaSquares,
a brand of energy bars infused with organic tea, ashwagandha root and coconut oil. His company employs young adults
from underserved communities in the Chicago area.
" I was able to build networks and connections, but I saw
other founders around me as well who were not able to and ran
into constant problems along the way, " he recalled.
Since the onset of the pandemic, sales have slowed for the business, which primarily supplied product to corporate kitchens prior to
widespread office closings. As a result, Mr. Buckner said he has more
time to develop and grow Foodbevy and Good Food Brands.
" One thing I hope continues is that people want to support
BIPOC- and women-owned companies, but that one day hopefully in
the near future we won't have to highlight the race or gender of the
founder just because the diversity will be built into the industry already, and we can just see and talk about the great products that exist
because everyone has an equal opportunity, " Mr. Buckner said. FBN
Monica Watrous
mwatrous@sosland.com
February 16, 2021


http://www.Foodbevy.com http://www.Foodbevy.com http://www.goodfoodbrands.org

Food Business News - February 16, 2021

Table of Contents for the Digital Edition of Food Business News - February 16, 2021

Food Business News - February 16, 2021 - 1
Food Business News - February 16, 2021 - 1
Food Business News - February 16, 2021 - 2
Food Business News - February 16, 2021 - 3
Food Business News - February 16, 2021 - 4
Food Business News - February 16, 2021 - 5
Food Business News - February 16, 2021 - 6
Food Business News - February 16, 2021 - 7
Food Business News - February 16, 2021 - 8
Food Business News - February 16, 2021 - 9
Food Business News - February 16, 2021 - 10
Food Business News - February 16, 2021 - 11
Food Business News - February 16, 2021 - 12
Food Business News - February 16, 2021 - 13
Food Business News - February 16, 2021 - 14
Food Business News - February 16, 2021 - 15
Food Business News - February 16, 2021 - 16
Food Business News - February 16, 2021 - 17
Food Business News - February 16, 2021 - 18
Food Business News - February 16, 2021 - 19
Food Business News - February 16, 2021 - 20
Food Business News - February 16, 2021 - 21
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Food Business News - February 16, 2021 - 24
Food Business News - February 16, 2021 - 25
Food Business News - February 16, 2021 - 26
Food Business News - February 16, 2021 - 27
Food Business News - February 16, 2021 - 28
Food Business News - February 16, 2021 - 29
Food Business News - February 16, 2021 - 30
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