Food Business News - March 30, 2021 - 10

Kraft Heinz, startup partner in
food waste mitigation effort

Spoiler Alert also
works with the
Campbell Soup Co.,
Danone SA, KeHE and
HelloFresh.

KRAFT HEINZ

CAMPBELL SOUP CO. AND DANONE SA

BOSTON - Kraft Heinz Co. is partnering
with Spoiler Alert to step up its food waste
mitigation efforts. The Boston-based software company helps perishable consumer
packaged goods brands manage excess
and slow-moving inventory.
Working at the manufacturing
plant or distribution center level, Spoiler
Alert offers a business-to-business sales
platform that enables food and beverage
brands to manage the liquidation process
across a private network of discount
retailers and nonprofit channels. Companies including The Campbell Soup Co.,
Danone SA, KeHE and HelloFresh use the
platform.
" You can think of it as an operating system for sales and supply chain
managers to manage their distressed sales
efforts, " said Ricky Ashenfelter, co-founder and chief executive officer of Spoiler
Alert. " Companies ingest distressed inventory data into our cloud-based platform
and utilize our workflows to communicate
sales opportunities, collect offers from
their unique buyer networks and allocate
inventory - faster, with fewer errors and
with more shelf life. "
Spoiler Alert feeds data on what is
and isn't selling back to supply chain and
sales managers so they can develop a
better sense of how to best navigate fluctuations in the future, catching the product
with more shelf life and more time to
redistribute in the market.

10

Food Business News

010_FBN_March30_21.indd 10

" Demand planning remains equal
parts art and science, " Mr. Ashenfelter
said. " Until manufacturers are able to use
forecasting tools that perfectly predict the
weather, changing consumer behaviors or
natural disasters, supply chain managers
are always going to be faced with overages
and shortages. "
Shelf life is the most pervasive
instance of stress supply chain manufacturers face when dealing with excess or
slow-moving inventory. Manufacturers
typically resort to selling in the secondary market as inventory approaches the
date-coding guarantees established with
their retail customers.
" This is not an expiration date, and
often times product still has weeks or
months of shelf life to work with, " Mr.
Ashenfelter said.
Other examples include seasonal
items like holiday-themed or flavored
products, discontinued items and promotional items.
" As one example, a major manufacturer shared with us a story about branding a number of their SKUs for a major
movie release slated for last summer, " Mr.
Ashenfelter said. " When the pandemic
hit and the release date got pushed out,
retailers backed out of carrying themed
SKUs for a movie that consumers weren't
yet excited about. These types of things
happen all the time. "
Most companies rely on manual

workflows for liquidation. The process is error-prone, time-consuming and may shave
days or weeks off shelf life, resulting in food
that is never sold or eaten. Companies can
leverage Spoiler Alert's platform to maximize value recovery, strengthen relationships with discount retailers and increase
the efficiency of supply chain managers.
Following the initial rollout of Spoiler
Alert's platform, Kraft Heinz improved
the speed with which it offers inventory
to customers by 75% and reduced overall
inventory processing time by 50%.
" Given the variety of products we sell
across multiple channels with varying code
dates, our sales solutions team takes great
care in addressing excess and slow-moving inventory by working with a variety
of partners to eliminate waste, " said Mike
Ridenour, head of industry relations and
sales operations at Kraft Heinz. " We are encouraged by the functionality that Spoiler
Alert's platform offers us from an automation, intelligence and analytics perspective. "
Food waste mitigation is a top priority for the company, added Jacob Saxon,
head of US sales solutions.
" Our goal is to deliver more product
into the hands of consumers through our
value-channel retailers that specialize
in opportunistic purchasing, " Mr. Saxon
said. " Spoiler Alert lets us take these
efforts to new heights, enabling our team
to be better partners with our key retail
customers and more rapidly respond to
fluctuations in supply. "
Along with supporting food waste
mitigation, Spoiler Alert's platform can
help companies tackle issues around food
insecurity.
" There has been a significant
increase in discount retail over the last 12
months, " Mr. Ashenfelter said. " This increase in demand comes from two things.
One is tied to the public health impact of
the pandemic, the other to the financial
impact of the pandemic. "
Both traditional and discount grocers
saw rises in demand as consumers shifted
spending away from foodservice channels into at-home meal prep, he said.
More meaningful has been the increase
in unemployment and food insecurity.
More than 10 million Americans are
unemployed, according to the US Bureau
March 30, 2021

3/26/2021 9:10:25 AM

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Food Business News - March 30, 2021

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Food Business News - March 30, 2021 - 1
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