Food Business News - November 23, 2021 - 36

To Their Health
Motivated for change
76%
COVID-19. 2
56%
42%
of consumers whose views on
health and wellness have changed
in the past year are now more focused on eating
a healthy diet versus a year ago. 2
of global consumers say they are
currently on a diet to lose weight. 2
BEHAVIOR #2:
A holistic approach to managing the
mind-body connection
At a time of uncertainty and disruption,
consumers are actively taking steps to improve
their mental well-being, from meditating and
exercising to seeking out foods that support
cognitive health.
This trend will continue beyond the pandemic, as
part of a broader evolution in mindsets. Products
with functional ingredients that provide energy,
support brain health and link to positive emotions
will continue to gain in popularity. As lifestyles
become more active, many of these products will
also be more convenient.
Mindfulness Matters
More than half -- 51% -- of global consumers
are planning to improve their cognitive/mental
wellbeing over the next 12 months. 1
58%
of global consumers say they are
interested in foods and drinks that
support cognitive health even when not suffering
from specific health problems. 1
BEHAVIOR #3:
Tailored nutrition supports personal
health and wellness goals
Although some past health and wellness trends
were focused on particular ingredients or diets, the
consumers of today and tomorrow take their wellbeing
quite personally.
As they prepared more meals at home in
recent times, people have implemented that kind
of tailored approach in the foods and drinks they
choose and consume. Accordingly, plant-based
alternatives as part of a more balanced diet and
foods and beverages packed with fiber, protein,
calcium and other wholesome nutrients are in
greater demand.
of global consumers say they will
eat and drink more healthily due to
44%
70%
of global consumers are more
frequently choosing functional
foods and beverages. 1
of global consumers say
they will be more attentive
to natural ingredient claims as a result of
COVID-19. 1
BEHAVIOR #4:
A proactive perspective on immunity
Around the world, consumers have shifted from
reactive to proactive strategies and behaviors
when it comes to their health and wellbeing. The
focus on prevention has sparked fresh interest
in ingredients and food and drink choices that
support immune function.
The focus on prevention has sparked fresh
interest in ingredients that support immune
function, such as probiotics and prebiotics and
vitamins C and D, among others. Products with
these and other functional ingredients are already
attracting consumer attention and will continue to
capture interest in the future.
On the Off ense
64%
78%
78%
of global consumers are planning to
make product choices that support
immunity over the next 12 months. 1
of global consumers associate
vitamin C with supporting their
immune system. 1
of global consumers say they
associate probiotic ingredients with
immune health. 1
BEHAVIOR #5:
Purposeful indulgence is the new
" permissible indulgence. "
The move towards holistic, proactive health and
wellness and the notion of enjoying food and drink
are not mutually exclusive.
Permissible indulgence is possible with food and
beverage choices that make room for well-being
while delivering on taste. The choice of ingredients
can make that satisfying experience happen.
Balancing Act
64%
56%
healthy diet. 3
of global consumers have purchased
comfort food regularly as a result of
the pandemic. 3
Sources:
1: FMCG Gurus, " The Growth of Personalized Nutrition, " July 2020)
2: FMCG Gurus reports, " The Growth of Personalized Nutrition and FMCG Gurus, " July 2021 and " Weight Management Strategies: Addressing Obesity Global
Report 2021, " May 2021.)
3: FMCG Gurus report, " How Has COVID-19 Changed Consumer Behavior, " March 2021)
Learn more about unlocking opportunities among
today's health and wellness consumers:
of global consumers say it's okay to
enjoy indulgent treats as part of a
INGREDIENT SOLUTIONS FOR
SHIFTING BEHAVIORS
As these proactive health and wellness
behaviors continue in both the short- and
long-term future, manufacturers can
satisfy marketplace demands by working
with partners who understand and support
consumers' goals.
As people are motivated to improve their
health and wellness, ADM's experts work
with food, beverage and supplement makers
on innovations that align with the quest for
nutritious, functional ingredients. As the
mind-body connection becomes a growing
driver of decisions, ADM's food technologists
formulate products that can offer support
for brain health, evoke positive emotions and
promote self-care through the purposeful
selection of ingredients sourced from nature.
Whether a manufacturer wants to add more
plant-based items or nutritionally enhanced
products, they can work with ADM to bring
to market tailored nutrition solutions that
might incorporate whole food, plant-based
ingredients like beans, nuts and seeds, whole
grains, botanicals and sought-after nutrients
like omega-3s, fiber and vitamin D. Immunity
supporting products can also be quickly
developed by leveraging functional solutions
that target the broader benefits of the
microbiome. ADM also regularly works with
brands and manufacturers to create products
that satisfy consumers' desire for permissibly
indulgent foods, from packaged products with
built-in portion control to foods that derive
sweetness from close-to-nature ingredients.
Together, manufacturers and the expert
team at ADM can unlock future-forward
innovation that meets consumers' evolving
needs and behaviors.
844-441-FOOD | food@adm.com

Food Business News - November 23, 2021

Table of Contents for the Digital Edition of Food Business News - November 23, 2021

Food Business News - November 23, 2021 - 1
Food Business News - November 23, 2021 - 2
Food Business News - November 23, 2021 - 3
Food Business News - November 23, 2021 - 4
Food Business News - November 23, 2021 - 5
Food Business News - November 23, 2021 - 6
Food Business News - November 23, 2021 - 7
Food Business News - November 23, 2021 - 8
Food Business News - November 23, 2021 - 9
Food Business News - November 23, 2021 - 10
Food Business News - November 23, 2021 - 11
Food Business News - November 23, 2021 - 12
Food Business News - November 23, 2021 - 13
Food Business News - November 23, 2021 - 14
Food Business News - November 23, 2021 - 15
Food Business News - November 23, 2021 - 16
Food Business News - November 23, 2021 - 17
Food Business News - November 23, 2021 - 18
Food Business News - November 23, 2021 - 19
Food Business News - November 23, 2021 - 20
Food Business News - November 23, 2021 - 21
Food Business News - November 23, 2021 - 22
Food Business News - November 23, 2021 - 23
Food Business News - November 23, 2021 - 24
Food Business News - November 23, 2021 - 25
Food Business News - November 23, 2021 - 26
Food Business News - November 23, 2021 - 27
Food Business News - November 23, 2021 - 28
Food Business News - November 23, 2021 - 29
Food Business News - November 23, 2021 - 30
Food Business News - November 23, 2021 - 31
Food Business News - November 23, 2021 - 32
Food Business News - November 23, 2021 - 33
Food Business News - November 23, 2021 - 34
Food Business News - November 23, 2021 - 35
Food Business News - November 23, 2021 - 36
Food Business News - November 23, 2021 - 37
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Food Business News - November 23, 2021 - 40
Food Business News - November 23, 2021 - 41
Food Business News - November 23, 2021 - 42
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Food Business News - November 23, 2021 - 45
Food Business News - November 23, 2021 - 46
Food Business News - November 23, 2021 - 47
Food Business News - November 23, 2021 - 48
Food Business News - November 23, 2021 - 49
Food Business News - November 23, 2021 - 50
Food Business News - November 23, 2021 - 51
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Food Business News - November 23, 2021 - 53
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Food Business News - November 23, 2021 - 55
Food Business News - November 23, 2021 - 56
Food Business News - November 23, 2021 - 57
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